Updated from 11:51 a.m. EDT to include company comment.
NEW YORK (TheStreet) -- Google (GOOGL - Get Report) is expanding one of its most successful mobile advertising features -- location-based advertising -- to the desktop. Location-based, or geo-targeted, advertising shows users ads relevant to their location, such as a sale at a nearby retailer or lunch specials at a local restaurant, and has been integrated with Google's mobile ad strategy since its launch earlier this year.
"We're now enabling retailers to show store-exclusive products on desktop -- a feature so far limited to mobile," Google communications manager Anaik Weid told TheStreet. "We're also expanding local inventory ads internationally, beginning with the U.K., France, Germany, Japan and Australia."
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