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TheStreet Open House

IBM Serves Interactive Mobile Experience To US Open Tennis Fans

Stock quotes in this article: IBM

FLUSHING, N.Y., Aug. 27, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today unveiled a dynamic combination of mobile, analytics, cloud and social technologies designed to serve an interactive and insightful experience to fans of the 2014 US Open tennis tournament.

IBM today unveiled new mobile apps and a dynamic combination of analytics, cloud and social technologies that deliver an interactive and insightful experience to fans of the 2014 U.S. Open tennis tournament. IBM and the United States Tennis Association (USTA) are collaborating to keep fans connected, engaged and close to the competition on the courts at the U.S. Open via immersive mobile apps for Apple iPhone and iPad, as well as Android devices that provide instant access to scores, live video, in-depth match analysis and statistics.(Jon Simon/Feature Photo Service for IBM)

At this year's US Open, IBM and the United States Tennis Association (USTA) are teaming to keep fans connected, engaged and close to the competition on the courts. From the first serve to the final point, IBM and the USTA will bring the tournament to life for fans -- whether they're sitting in the stands at the USTA Billie Jean King National Tennis Center in New York, watching it on TV in their living rooms or following the action with a mobile device.

To help fans keep track of the US Open competition, IBM, in collaboration with the USTA, designed and developed immersive mobile apps for Apple iPhone and iPad as well as Android devices that provide instant access to scores, live video, in-depth match analysis and statistics. The US Open apps, created by IBM Interactive Experience, also present an interactive and informative second-screen experience for fans watching the tournament on TV.

IBM also designed and developed the US Open tournament website, USOpen.org, with new data sets and enhanced data visualizations – powered by IBM SlamTracker analytics and cloud technologies – to more effectively communicate real time and historical statistical insights. SlamTracker analyzes more than 41 million data points from eight years of Grand Slam tennis match data to identify three performance indicators – dubbed "Keys to the Match" – that can affect a player's ability to succeed. During a match, SlamTracker visualizes the real-time data, including serve statistics and winning shots, allowing fans to interact with the data to gain deeper insight into match dynamics.

IBM SlamTracker offers new ways for fans to interact with data via a simple interface that delivers an immediate, insightful view of a match in progress, including analysis of ball and player movement during US Open matches. Analyzing where a ball lands, along with how far a player runs in a given match, offers a new dimension to match analysis, uncovering patterns and insights into player performance and dynamics that ultimately impact the outcome of a match.

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