This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Ralph Lauren Introduces Smartshirts at U.S. Open

NEW YORK (TheStreet) -- Ralph Lauren (RL - Get Report) is unveiling its high-tech Polo Tech shirt at the 2014 U.S. Open tennis tournament, a garment the company calls "the next evolution of wearable technology."

The new compression shirt features silver thread sensors knitted into the fabric, which will be able to read biological and physiological information for instant analysis.

Several ball boys will be wearing the smartshirts during select matches at the National Tennis Center in Flushing, NY. In addition, Marcos Giron, the No. 1 singles player in the Intercollegiate Tennis Association, playing in his first Grand Slam, will also wear the shirt during practice to track his biometrics, and then make real time adjustments to his play.

Read More: 8 Stocks George Soros Is Buying in 2014

 

Shares in Ralph Lauren were advancing 0.34% to $170.35 in early morning trading in New York.

Researchers from CCS Insight believe the wearables business is just in its infancy. The company's latest survey estimates 22 million such devices will ship this year, ultimately growing to 135 million units by 2018 with smartwatches accounting for almost 90% of the total sales.

The new Ralph Lauren interactive wear shirt was developed using proprietary technology from Canadian-based OMsignal, whose experts includes neuroscientists, sports medicine and engineering researchers. The shirt itself is the sensor and the system is designed to send the physiological data directly to a special application on a user's smartphone.

The data is stored by a black box, and transmitted into the cloud, where it is run through algorithms to determine a wearer's heartbeat, respiration, stress level and energy output.

Ralph Lauren is reportedly considering building the same new technology into a number of other items including dress shirts with sensors weaved inside.

Read More: How WhatsApp Will Help Make Facebook Money -- Written by Gary Krakow in New York.

To submit a news tip, send an email to tips@thestreet.com.

Gary Krakow is TheStreet's Senior Technology Correspondent.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG
RL $135.95 -0.12%
AAPL $128.70 -0.19%
FB $78.81 -0.23%
GOOG $540.78 0.54%
TSLA $230.51 1.98%

Markets

DOW 18,070.40 +46.34 0.26%
S&P 500 2,114.49 +6.20 0.29%
NASDAQ 5,016.9290 +11.5380 0.23%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs