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TheStreet Open House

BulbAmerica Selects ChannelAdvisor To Help Increase Online Revenue On Marketplaces And Digital Marketing Channels

Stocks in this article: ECOM

ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that BulbAmerica, a wholesale provider of quality lighting fixtures and light bulbs for the U.S. market, has selected ChannelAdvisor Marketplaces and ChannelAdvisor Digital Marketing to help increase its online revenue. By using ChannelAdvisor’s technology, BulbAmerica can efficiently automate and manage its online selling process across multiple third-party marketplaces, such as Amazon, eBay, Newegg, Rakuten.com Shopping and Sears, as well as a variety of digital marketing channels.

“There’s no other software platform on the market that supports all the marketplaces and comparison shopping engines where we sell and advertise our products,” said Corey Frons, BulbAmerica CEO. “Our biggest challenge is listing our products on multiple sites while maintaining accurate inventory levels across the board. ChannelAdvisor is known for its specialized support in these two areas and is able to automatically list our full catalog on each channel and sync our inventory.”

BulbAmerica offers consumers and professionals an assortment of lighting options, including fluorescent, halogen, light-emitting diode (LED), company fluorescent light (CFL) and incandescent bulbs, as well as projector lamps and LED strips.

“Our strategy is to get as much virtual real estate as possible,” said Frons. “This means that we want to get in front of as many potential shoppers across as many marketplaces as possible. With ChannelAdvisor helping us maximize our online exposure, we’re able to see which marketplaces perform best. ChannelAdvisor also helps us refine our product offerings and prices on those channels to boost our sales volume.”

“BulbAmerica is a seasoned online seller that understands the complexity of the e-commerce landscape and the need to always be innovating,” said Scot Wingo, ChannelAdvisor CEO. “Corey and his team recognize the importance of leveraging an integrated platform to increase performance across multiple online channels. We’re pleased to partner with BulbAmerica to help take their business to the next level.”

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