Battered and beaten by the financial meltdown of 2008, or discouraged by missing out on the subsequent market rally, many investors are frozen by the idea of investing in the stock and bond markets. Even those who work with financial advisors or other intermediaries may be overly cautious about making a wrong move. This fearful mindset and subsequent inertia can make it difficult for financial advisors to help clients meet their investing goals.
On August 21, 2014, at 2 p.m. Eastern Time, Wells Fargo Advantage Funds will host a live, one-hour webinar for financial advisors who want to better understand the psychological drivers of investor behavior. During the webinar, Five Tough Clients and How to Spur Them to Action , Rick Jensen, Ph.D., founder of Dr. Rick Jensen’s Performance Center, and Wells Fargo Funds Management’s Chief Portfolio Strategist Brian Jacobsen, Ph.D., will identify behaviors that work against investors and provide useful techniques to help them move beyond unreasonable fears.
According to Dr. Jensen, “Clients often misperceive the significance of certain past events. When past events are viewed as a threat, people may experience a fight or flight response as they try to defend themselves. This can impact future decision-making.”
The webinar will cover:
- How to identify five tough client types
- Steps to help clients improve their decision-making process
- Valuable talking points to use in client conversations to help move them to action