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Philips Norelco And Craig The Barber Tackle The Tough Side Of Men's Grooming

Stocks in this article: PHG

STAMFORD, Conn., Aug. 19, 2014 /PRNewswire/ -- It's a fact – not all men's skincare needs are the same. What works for some guys doesn't work for all, especially for those who are prone to bumps and skin irritation when shaving. To help smooth things over, Philips Norelco, the world's number one electric shaving & grooming brand has teamed with Craig the Barber, renowned grooming expert and author of "TheMensRoom.com," to break down the facts and give guys the tools to take control of their grooming routine.

In a new video series from Philips Norelco, Craig the Barber tackles the tough skin issues that guys face every day. From choosing the right shaver to knowing which grooming product ingredients to avoid, Craig the Barber, grooming expert to Hollywood's leading men, debunks major grooming myths while showing guys how to decode the often overwhelming shaving and grooming aisle. The video series is available on Philips Norelco YouTube and includes:

"As the men's shaving and grooming category continues to explode, guys have more options than ever before," says Craig the Barber. "The trick is knowing your skin and choosing the perfect products to get the best results. Philips Norelco is now making that process easier than ever, with customized technology for different skin needs, even razor burn and ingrown hairs."

To address the shaving needs of men who experience frequent ingrown hairs, redness and bumps, Philips Norelco has designed its first electric shaver that reduces ingrown hairs, while being smooth on skin. The Philips Norelco CareTouch shaver features unique product innovations such as GentleCut heads, which cut hair just above the skin level for a smooth shave without the irritation, as well as Aquatec Wet & Dry technology so guys can shave dry, or wet with gel or foam for extra skin protection. Additionally the shaver features a Rotary Comfort system, which includes shaving heads that effortlessly glide over the skin for enhanced comfort and smoothness.

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