This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

How Sprint Is Planning to Turn Things Around

Sprint, the number three U.S. cellular provider, has been having trouble, recently, keeping subscribers. According to the most recent numbers, Sprint lost 181,000 net postpaid subscribers in the last quarter. A year ago, before T-Mobile began the Uncarrier campaign, Sprint had reported a net gain of nearly 200,000 in the same quarter. Sprint tried to solve its problems by negotiating to buy T-Mobile. After months of trying, when the deal finally fell through then Sprint CEO Dan Hesse stepped down.

In a phone conversation, Zino said new the new service plans, in addition to the upcoming release of Apple phones, could be a "big deal" for Sprint in the coming months.

And, Sprint now has other problems to contend with. According to a new survey measuring cellular network quality Sprint has dropped to fourth place behind its rivals. RootMetrics reports Verizon is still the top U.S. carrier when it comes to speed and reliability with second place AT&T beginning to narrow the gap. T-Mobile has moved into third place with its strong showing in major urban regions. Sprint, in fourth place, is currently in the process of upgrading its 4G service across the country.

But, analyst Gerard Hallaren of Janco Partners believes Sprint is now in position to turn things around. In addition to having a new boss who knows his way around marketing hardware (such as offering $50 Apple (AAPL) iPad minis with the purchase of an iPhone 5s or 5c) Sprint is also in the process of building out its next-generation "Spark" higher-speed data network which, according to Hallaren should "blister the competition" beginning next year.

Sprint is hosting an event in New York later tonight, where it may announce new hardware as well. The company is expected to announce the first new handsets from Sharp to be introduced in the United States in years.

Read More: 8 Stocks George Soros Is Buying in 2014

-- Written by Gary Krakow in New York.

To submit a news tip, send an email to tips@thestreet.com.

Gary Krakow is TheStreet's Senior Technology Correspondent.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
S $3.43 -1.44%
TMUS $38.86 4.91%
T $34.80 0.32%
VZ $46.67 0.24%
AAPL $122.37 -0.50%

Markets

Chart of I:DJI
DOW 17,745.98 -5.41 -0.03%
S&P 500 2,108.63 +0.06 0.00%
NASDAQ 5,128.7850 +17.0520 0.33%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs