Aug. 19, 2014
(NYSE: SAP) today announced a seven-year plan to up-skill local African talent and drive sustainable innovation and growth in
. With more than 1,300 customers across the continent, SAP is already enabling African businesses and governments of all sizes to grow, scale and globalize, as well as make the transition to a networked, technology-driven innovative economy. As part of this commitment, SAP Africa is now taking responsibility for SAP operations across 51 African countries, including
With the vision of helping make
run better and improve the lives of Africans, SAP plans to invest up to US
through 2020 as it continues to build on the region's impressive double-digit growth rate momentum. The goal is to establish the African region as one of the company's top-five growth markets globally. Much of the direct investment will be outside
, where SAP already has a solid footprint.
This plan was made public today at press briefing hosted by
, member of the Executive Board of SAP SE and president of Global Customer Operations, and Pfungwa Serima, CEO of SAP Africa.
"The African market is unique in its growth potential and readiness to innovate," said Enslin. "The SAP Executive Board strongly believes that now is the right time to take our engagement and commitment to expand in
to the next level. SAP's additional investment in the continent reflects SAP's vision to help the world run better by delivering leading-edge innovation. In
, we plan to engage and invest in even more markets while helping build the appropriate talent base for the IT industry, and support our customers and partners by actively contributing toward crucial technology and business skills-sets and new employment opportunities in
"SAP Africa has more than 20 years of experience successfully operating on the continent," said Serima. "SAP Africa is leveraging its established presence and valued ecosystem relationships to immediately commence execution of this plan across the four key pillars that we believe will drive the greatest growth and impact for the continent."