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Why Jim Cramer Thinks Nordstrom (JWN) Stock Will Not Come Back Anytime Soon

Stocks in this article: JWN

NEW YORK (TheStreet) -- TheStreet's Jim Cramer asks why Nordstrom  (JWN) got hit so badly last week if people expect a stock to rise when the company reports almost 4% comparable-store sales.

Cramer says the company is spending a lot of money online. He says the company is known for its great salespeople in stores and shoppers end up buying far more than they realize. But Cramer asks if they are spending this much money on their website, then what happens to their core stores? He believes they will have less business.

Cramer likens companies such as this to newspapers; the more they spend on their website, the less people read the hard copy. He calls the Nordstrom stores hard copies that need to do better and believes the stock will not make a comeback anytime soon if Nordstrom continues to spend too much money on technology.

Must Watch: Jim Cramer: Is Ramping Up its Online Presence the Right Strategy for Nordstrom?

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JWN Chart JWN data by YCharts

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Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

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