This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Google 10 Years After IPO Continues to Reshape the Future

NEW YORK (TheStreet) –– Google (GOOGL - Get Report)  went public as a search engine 10 years ago Tuesday, and in that time it has drastically changed the world, touching all facets of technology.

Founded in a Stanford University lab by Larry Page and Sergey Brin, Google was originally built to try and make sense of the Internet's links in a more cohesive structure. Page, the current CEO, dreamed up the project to take the back link data the duo's Web crawler project had found and put into an order of importance, using what later became known as the PageRank algorithm.

From there, a search engine was built in 1996, and the domain was registered on Sept. 15, 1997. Google, the company, would become incorporated in September 1998, with the look of the home page remaining the same throughout time, due to users liking its simple design.

Read More: Here's What Google Is Working On Next

Fast forward to 2004, and after receiving millions of dollars in venture capital funding, Google was getting ready to go public, as it surpassed other search engines in popularity, including Yahoo! (YHOO) , Excite, Lycos, AskJeeves, and others.

Google offered stock at $85 a share, selling more than 14 million shares from the company itself, and more than 5 million from existing shareholders, raising $1.67 billion in the process. Shares went public in perhaps one of the most unusual ways -- in a modified Dutch auction, managed by investment banks Morgan Stanley and Credit Suisse. Though Wall Street was initially less than pleased, Google has been more than kind to investors, having generated more than a 1,000% return since going public.

From driverless cars to mobile search to trying (and failing) to make inroads into social networking, Google has done some incredible things over the years. Here's a look at just a few of the most important events and announcements of Google's life as a public company and how, in most cases, TheStreet covered them:

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
GOOG $548.34 0.00%
GOOGL $557.55 0.00%
AAPL $123.25 0.00%
FB $83.30 0.00%
TSLA $185.00 0.00%


DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs