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Intel Vice President Mike Bell, SMS Audio CEO Curtis "50 Cent" Jackson, SMS Audio President Brian Nohe and the New York Knicks' Carmelo Anthony with a pair of the new SMS Audio BioSport In-Ear Headphones powered by Intel. Introduced August 14 in New York, the headphones have biometric sensors in the ear piece which monitor heart rate, empowering users to collect fitness data and achieve peak physical performance. (Photo: Business Wire)

SMS Audio LLC ( www.SMSAudio.com), a premier audio headphone and accessories brand from Curtis “50 Cent” Jackson, together with Intel Corporation announced a collaboration to develop the first heart-pounding personal audio system converging lifestyle and technology innovation for an exceptional fitness experience. The SMS Audio BioSport In-Ear Headphones powered by Intel will bring smart exercise capabilities to athletes of all levels later this year.

SMS Audio BioSport In-Ear Headphones powered by Intel - Blue (Photo: Business Wire)

SMS Audio BioSport In-Ear Headphones powered by Intel - Blue (Photo: Business Wire)

With today’s announcement, Intel and SMS Audio are merging lifestyle requirements with technology innovation to enhance the fitness experience. The SMS Audio BioSport In-Ear Headphones powered by Intel will extend the recently launched SMS Audio Sport Collection and harness advanced technology features to deliver high-quality audio while gathering actionable data on fitness progress.

A global audio headphone and accessories brand, SMS Audio is dedicated to improving the way people around the world experience music by combining technology, function and style to bring a high-quality sound, comfort and fashion to every product. Intel and SMS Audio have partnered to fuse fitness with technology by combining the latest in fitness-monitoring biometric technology with high-quality audio and style.

“The wearable technology collaboration between SMS Audio and Intel elevates our capability to bring smart exercise to consumers,” said Brian M. Nohe, president of SMS Audio. “With the introduction of the SMS Audio BioSport In-Ear Headphones powered by Intel, we’re now the first to provide this level of integrated, seamless and helpful biometric information to inspire customers to advance their fitness experiences.”

“Intel is focused on driving innovation in the wearable technology segment by partnering with lifestyle brands like SMS Audio that complement our technology and design expertise,” said Michael Bell, corporate vice president and general manager of the New Devices Group at Intel. “With SMS Audio, we will bring smart headphones to market that eliminate the inconvenience of add-on devices with an integrated, one-device fitness accessory offering high-end style and premier sound quality for an exceptional fitness experience. This is a prime example of Intel driving innovation in wearable devices while being a forerunner in merging lifestyle and technology.”

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