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(Graphic: Business Wire)

Taking more than 100 pitches over three days during its first-ever open call for animated projects at this year’s Comic-Con International, Nickelodeon has announced it will greenlight Cupcakery of Doom, created by Trevor Reece of Eureka, Calif., a writer for The Press Democrat newspaper’s comics blog. The very first pitch taken by Nick’s animation development team at the convention, Cupcakery is a comedic story about two nefarious friends—a bear and a mouse—with designs on taking over the world.

Cupcakery of Doom will be developed into an animated short and, as with all content chosen for Nickelodeon’s global Animated Shorts Program, it will have the potential to air on the network, appear on the newly relaunched www.nick.com and Nick App, or even be developed into a long-form animated TV series. In addition to Reece, the development team is continuing conversations beyond Comic-Con with a number of the creators who presented pitches.

“We loved Trevor’s clever angle and adorable characters, but overall, Cupcakery just made us laugh,” said Jenna Boyd, Senior Vice President, Animation Development, Nickelodeon. “Trevor is a life-long Nick fan who told us he actually sent in a story idea to our very own Stick Stickly when he was a kid back in the ‘90s, so we had a hunch he understood our sensibility.”

Boyd also added, “It was a grueling and gratifying three-day open call, and everyone who pitched us was talented and passionate. They had terrific ideas and stories to tell. Besides Trevor, there are some people we met whom we will have continuing relationships with, possibly to join our production teams or talk further about their concepts and ideas.”

Cupcakery of Doom follows two nefarious, eye-patch-wearing friends, Patches, a bear, and Cheesebert, a mouse, who set out to take over the world. To fund their doomsday device, the pair opens a cupcakery to raise money, only to discover how much they enjoy the daily duties of owning a shop.

“Patches and Cheesebert might not take over the world, but they will take over your hearts, which might have been their plan the whole time,” said Reece. “You always hear those stories about dreams coming true at events like Comic-Con, and I am so happy that my story is now a part of that.”

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