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J.C. Penney, Walmart, Plus Two Other Retailers Next on the Earnings Dance Floor

Stocks in this article: AMAT EL JCP KSS WMT

NEW YORK (TheStreet) -- Four retailers and a semiconductor-equipment company will report their quarterly reports on Thursday and Friday. Here are some trading guidelines for their stocks.

First up is the world’s largest retailer, Walmart (WMT - Get Report), which is a component of the Dow Jones Industrial Average. The Dow 30 is down 0.1% year to date; Walmart is down 5.7%.

Walmart will report its earnings before the opening bell on Thursday as will Kohl's (KSS), which is down 1.4% year to date.

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The biggest winner year to date among the stock profiled in this post is Applied Materials (AMAT), with a gain of 18%. That leads the PHLX Semiconductor Index, which has a gain of 14%. Applied Materials will report after the closing bell on Thursday.

Investors will be scrutinizing the results of retailer J.C. Penny (JCP - Get Report) to size up the company's turnaround efforts. Penney will report after the closing bell on Thursday. Its stock is up 3.4% year to date.

Estee Lauder (EL) will report before the opening bell on Friday. Its stock is up 0.1% so far this year.

Here are today’s stock profiles. Two “crunching the numbers” tables follow.

Applied Materials ($20.91) has been above its 200-day simple moving average since the beginning of 2013, and it set a multiyear intraday high at $23.46 on July 7. The stock has been below its 50-day SMA at $22.10 since July 24, trading as low as $20.60 on Thursday, which was still above its 200-day SMA at $19.31

Analysts expect the company to report earnings of 24 cents per share. Applied Materials has a 12-month trailing price-to-earnings ratio of 21.5 and dividend yield of 1.9%.

The weekly chart is negative with its five-week modified moving average at $21.42. Semiannual value levels are $18.63 and $14.57 with monthly and quarterly risky levels at $22.06 and $22.07, respectively.

Estee Lauder ($75.37) has been above its 200-day SMA at $72.37 since April 16, and it set an all-time intraday high at $77.34 on June 6.

Analysts expect the company to report earnings of 56 cents per share. Estee Lauder has a 12-month trailing P/E ratio of 24.4 and dividend yield of 1.1%.

The weekly chart shifts to negative given a close on Friday below its five-week MMA at $74.86 as its 12x3x3 weekly slow stochastic is declining. Weekly and monthly value levels are $73.35 and $70.12, respectively, with quarterly and monthly risky levels at $82.64 and $88.04, respectively.

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