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J.C. Penney, Walmart, Plus Two Other Retailers Next on the Earnings Dance Floor

Stocks in this article: AMAT EL JCP KSS WMT

NEW YORK (TheStreet) -- Four retailers and a semiconductor-equipment company will report their quarterly reports on Thursday and Friday. Here are some trading guidelines for their stocks.

First up is the world’s largest retailer, Walmart (WMT), which is a component of the Dow Jones Industrial Average. The Dow 30 is down 0.1% year to date; Walmart is down 5.7%.

Walmart will report its earnings before the opening bell on Thursday as will Kohl's (KSS), which is down 1.4% year to date.

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The biggest winner year to date among the stock profiled in this post is Applied Materials (AMAT), with a gain of 18%. That leads the PHLX Semiconductor Index, which has a gain of 14%. Applied Materials will report after the closing bell on Thursday.

Investors will be scrutinizing the results of retailer J.C. Penny (JCP) to size up the company's turnaround efforts. Penney will report after the closing bell on Thursday. Its stock is up 3.4% year to date.

Estee Lauder (EL) will report before the opening bell on Friday. Its stock is up 0.1% so far this year.

Here are today’s stock profiles. Two “crunching the numbers” tables follow.

Applied Materials ($20.91) has been above its 200-day simple moving average since the beginning of 2013, and it set a multiyear intraday high at $23.46 on July 7. The stock has been below its 50-day SMA at $22.10 since July 24, trading as low as $20.60 on Thursday, which was still above its 200-day SMA at $19.31

Analysts expect the company to report earnings of 24 cents per share. Applied Materials has a 12-month trailing price-to-earnings ratio of 21.5 and dividend yield of 1.9%.

The weekly chart is negative with its five-week modified moving average at $21.42. Semiannual value levels are $18.63 and $14.57 with monthly and quarterly risky levels at $22.06 and $22.07, respectively.

Estee Lauder ($75.37) has been above its 200-day SMA at $72.37 since April 16, and it set an all-time intraday high at $77.34 on June 6.

Analysts expect the company to report earnings of 56 cents per share. Estee Lauder has a 12-month trailing P/E ratio of 24.4 and dividend yield of 1.1%.

The weekly chart shifts to negative given a close on Friday below its five-week MMA at $74.86 as its 12x3x3 weekly slow stochastic is declining. Weekly and monthly value levels are $73.35 and $70.12, respectively, with quarterly and monthly risky levels at $82.64 and $88.04, respectively.

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