This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Black Diamond Appoints Former Sony And Gap Senior Executive, Zeena Freeman, As President

SALT LAKE CITY, Aug. 11, 2014 (GLOBE NEWSWIRE) -- Black Diamond, Inc. (Nasdaq:BDE) (the "Company" or "Black Diamond"), a global leader of innovative active outdoor performance equipment and apparel, has appointed Zeena Freeman as president, effective August 11, 2014.

As president, Freeman will succeed Black Diamond Co-Founder Peter Metcalf who will continue to serve as CEO and director. She will be taking over operating responsibility of the Black Diamond Equipment, POC and PIEPS brands. Her hiring will afford Metcalf the opportunity to focus more of his time on other brand-defining activities, including championing the issues of great importance to the Company's fellow community of users.

Her appointment is the result of a search announced last fall for new senior leadership that would augment the Company's strategic capabilities in brand management, specifically in the areas of apparel, retail and e-commerce. Freeman has also been appointed to Black Diamond's board of directors and, ultimately, the Company expects her to succeed Metcalf as CEO no later than June 30, 2015.

"Zeena brings Black Diamond a wonderful combination of leadership, strategic thinking, brand management, and consumer product and omni-channel expertise," noted Metcalf. "She is precisely the kind of strategic merchant and dynamic brand leader that we have been seeking, and we see her perfectly positioned to lead Black Diamond's fastest growing brands through an omni-channel environment over the next decade.

"While we expect Zeena to succeed me as the next CEO of Black Diamond, I intend to remain involved with the business for the long term, both as a director and as a senior executive responsible for public policy and advocacy, as well as playing an integral role with our culture, products and marketing."

Freeman has focused on business transformation, including launching, developing and growing consumer businesses globally in emerging categories, channels and markets throughout her career as an executive and consultant. Most recently, she has been advising companies on strategic opportunities, particularly in areas such as omni-channel retail and digital innovation.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 16,761.96 -14.47 -0.09%
S&P 500 1,975.61 -11.44 -0.58%
NASDAQ 4,723.1430 -58.1210 -1.22%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs