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SALT LAKE CITY, Aug. 11, 2014 (GLOBE NEWSWIRE) -- Black Diamond, Inc. (Nasdaq:BDE) (the "Company" or "Black Diamond"), a global leader of innovative active outdoor performance equipment and apparel, has appointed Zeena Freeman as president, effective August 11, 2014.
As president, Freeman will succeed Black Diamond Co-Founder Peter Metcalf who will continue to serve as CEO and director. She will be taking over operating responsibility of the Black Diamond Equipment, POC and PIEPS brands. Her hiring will afford Metcalf the opportunity to focus more of his time on other brand-defining activities, including championing the issues of great importance to the Company's fellow community of users.
Her appointment is the result of a search announced last fall for new senior leadership that would augment the Company's strategic capabilities in brand management, specifically in the areas of apparel, retail and e-commerce. Freeman has also been appointed to Black Diamond's board of directors and, ultimately, the Company expects her to succeed Metcalf as CEO no later than June 30, 2015.
"Zeena brings Black Diamond a wonderful combination of leadership, strategic thinking, brand management, and consumer product and omni-channel expertise," noted Metcalf. "She is precisely the kind of strategic merchant and dynamic brand leader that we have been seeking, and we see her perfectly positioned to lead Black Diamond's fastest growing brands through an omni-channel environment over the next decade.
"While we expect Zeena to succeed me as the next CEO of Black Diamond, I intend to remain involved with the business for the long term, both as a director and as a senior executive responsible for public policy and advocacy, as well as playing an integral role with our culture, products and marketing."
Freeman has focused on business transformation, including launching, developing and growing consumer businesses globally in emerging categories, channels and markets throughout her career as an executive and consultant. Most recently, she has been advising companies on strategic opportunities, particularly in areas such as omni-channel retail and digital innovation.