This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Windows Phone App Store Grows, iOS, Android Gain Continue to Lead

NEW YORK (TheStreet) -- Microsoft’s (MSFT - Get Report) Windows Phone App store has surpassed the 300,000 titles mark, but, the Redmond, Washington-based company is not alone in seeing growing success when it comes to selling mobile apps. Apple’s (AAPL - Get Report) iOS and Google’s (GOOG - Get Report) Android store are booming as well.

Although relatively small in overall size when compared to the competition, Microsoft's online store growth has been rapid. Just two years ago, the Windows Phone store had 100,000 apps, growing to 150,000 by the end of 2012. It took another year to get to 200,000 apps, but by June of this year, Microsoft said that number jumped to 300,000, with the number of developers working on Windows Phone apps increasing by 50%.

Microsoft stock was gaining 0.42% to $43.38 in midday trading in New York.

Gartner analyst Brian Blau said that although having 300,000 apps is admirable it's still small, overall, compared to the iOS and Android offerings. In a phone interview, Blau said that aside from a handful of very popular titles most apps don't make their developers rich or famous from Apple or Google sales making it even tougher for Microsoft to attract talent. "Why would developers go to Windows Phone?"

Andy Smith, President of Toronto-based independent game app publisher XMG Studios agreed. He thinks Microsoft still has a long way to go to attract developers. “I want Windows Phone to succeed," Smith said in a phone interview. "It means I can sell more apps. But, Microsoft needs to be focused on providing more exclusives than the competition. The current problem is you can’t get people onto the platform because there are so few people on the platform.”

Last week, Apple thanked the iOS developer community for a record setting July in terms of App Store revenue. Apple says the store is doing so well that, to date, it has now paid out more than $20 billion to developers around the world. Developers get slightly less than one-third of the price charged for each app. To date, there have been more than 75 billion apps downloaded from the App Store.

In June, Apple confirmed it had amassed more than 1.2 million apps in its store, but Android’s Google Play store isn’t far behind. According to the latest statements from Google, the Play store offered more than 1 million titles, and was responsible for more than 50 billion downloads and a 240+% year-over-year increase in per-user revenue.

According to research firm App Annie, games accounted for nearly 90% of the Google store app revenue in Q1/2014 although they account for only 40% of total app downloads. Google’s store also has to compete with other Android app stores such as the ones runs by Amazon (AMZN) and Samsung as well as competition from various worldwide and regional offerings.

While Microsoft’s Windows Phone store is currently showing great growth there are still popular app titles that have yet to offer versions designed for that operating system. While there are new apps available from Instagram and Vine there are still some glaring omissions. Microsoft still has to offer its own versions of popular titles such as YouTube and Snapchat due to a lack of support for the Windows Phone platform.

Richard Williams, analyst with Summit Research says “sheer numbers are meaningless” when it comes to measuring the ultimate success of a particular app store. In a phone interview Williams said, “it’s more important that a store has the apps users want and are willing to pay for. That’s the challenge for Microsoft.”

Microsoft is hoping that its plan to merge its Windows Phone OS app store with its Windows 8 PC OS store will help to increase its numbers even more. The idea is to move toward one brand of Windows apps for all platforms - PC’s, tablets and smartphones - with the ultimate goal of offering developers a unified platform for writing code.  That move will also allow Microsoft to combine both online stores into one central gathering place.

-- Written by Gary Krakow in New York.

To submit a news tip, send an email to

Gary Krakow is TheStreet's Senior Technology Correspondent.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.64 0.00%
GOOG $698.21 0.00%
MSFT $50.61 0.00%
FB $118.57 0.00%
TSLA $241.80 0.00%


Chart of I:DJI
DOW 17,891.16 +117.52 0.66%
S&P 500 2,081.43 +16.13 0.78%
NASDAQ 4,817.5940 +42.2360 0.88%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs