Aug. 11, 2014
/PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a new local market television ratings contract with Cooper-Smith Advertising.
Cooper-Smith will use Rentrak's local television currency to provide its clients deeper insight into television usage and tools for precisely targeting media. A partial client list includes Charter Communications, Lourdes University, Sofo Foods and St. Joseph Health System.
"We are excited about our relationship with Rentrak due to its large sample size and resulting stability in the ratings information," said James Cooper, president and chief executive officer at Cooper-Smith Advertising. "From the largest to smallest markets, we will incorporate Rentrak data throughout the planning and buying processes, including using their planning tool to implement smart, efficient and effective media strategies for all of our clients."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 29 million TVs nationwide including granular information for TV programming in all 210 local markets.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit
About Cooper-Smith Advertising
Cooper-Smith Advertising is a full service agency specializing in media planning, placement and analytics. We engage our customer's audience by blending traditional and digital media for lasting impressions. We currently place media in more than 100 DMAs, including eight of the top 10. Cooper-Smith is headquartered in
with six satellite offices throughout the country including
. The agency started in 1963 and has been defined by no nonsense customer service, award-winning creative and proven media strategies. For more information on Cooper-Smith Advertising, please visit