This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Why Windows phone is important for BlackBerry

By Chris Lau for Kapitall.

BlackBerry ( BBRY) boosted its reach once again when its BlackBerry messenger app (“BBM”) for Microsoft ( MSFT) Windows Phone exited beta. BlackBerry spent more time customizing the look and feel of the app this time around. Why do so, when Microsoft’s market share in the smartphone market is very small? Though Android and Apple dominate this market, Microsoft’s market share is growing well. It now has more market share than BlackBerry.

BBM refreshed

BlackBerry designed BBM for Windows so it looks different from the versions released for Apple and Android. There are three main screens that organize the user experience. There is a contact and feed screen, followed by a chat screen.

Solid demand

BlackBerry should expect sustained user growth over the next few weeks. During the beta stage for BBM for Windows, 10,000 users signed up within the first 24 hours.

BBM offers Windows users group calendar and chat. The app extends BlackBerry’s reach beyond its own ecosystem, and makes the chat app now available on every major phone platform.

Windows Phone is important for BlackBerry because demand could strengthen for the WP OS. Microsoft’s phone offers native integration for Office 360. Xbox music, which contends with Apple’s ( AAPL) iTunes, is also a solid offering. BlackBerry recently announced it would close its music store. Instead, users will be directed to Amazon’s ( AMZN) Appstore.


BlackBerry shares rose steadily this year, but peaked in mid-July. Since then, shares pulled back.

BBM alone will not give investors reasons to buy the stock, but the firm is progressing steadily in its transformation. The company is activating corporate customers steadily on its enterprise solutions. Having an app available on all platforms makes it more appealing for customers and corporations to consolidate its messaging solution on BBM.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,836.44 +24.25 0.14%
S&P 500 2,091.46 +2.32 0.11%
NASDAQ 5,121.3420 +18.5340 0.36%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs