CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used cars, today announced the appointment of Jim Lyski as chief marketing officer and senior vice president. Lyski will begin employment at CarMax immediately.
Jim Lyski (Photo: Business Wire)
Lyski, 51, will be responsible for directing and managing all of the company’s marketing functions, including consumer insights and strategic direction, brand, creative, digital, advertising, carmax.com, store marketing, targeted marketing, media, public and community relations, and internal communications.
“Jim’s extensive marketing experience and strategic understanding of today’s consumer will be a tremendous asset to CarMax,” said Tom Folliard, CarMax president and chief executive officer. “CarMax is in the midst of a national expansion plan, opening 10 to 15 stores in each of the next two fiscal years. We’re pleased to have Jim join us at this exciting time.”
Lyski served as chief marketing officer of The Scotts Miracle-Gro Company from 2011 to 2014. In this role, he led all brand responsibilities, including global innovation, product development, positioning, advertising, packaging, pricing and promotions. Prior to Scotts, Lyski served as chief marketing officer at Nationwide Mutual Insurance Company, responsible for corporate strategy and marketing, brand management, advertising and communications. In addition, Lyski has held marketing leadership positions at Cigna Healthcare Inc. and FedEx Corporation.Lyski received his MBA in Marketing and BS in Journalism and Advertising from the University of Oregon. About CarMax CarMax, a member of the FORTUNE 500 and the S&P 500, and one of the FORTUNE “100 Best Companies to Work For” for 10 consecutive years, is the nation’s largest retailer of used vehicles. Headquartered in Richmond, Virginia, CarMax currently operates 137 superstores in 68 markets. The CarMax consumer offer features low, no-haggle prices, a broad selection of CarMax Quality Certified used vehicles, and superior customer service. During the 12 months ending February 28, 2014, the company retailed 526,929 used cars and sold 342,576 wholesale vehicles at our in-store auctions. For more information, access the CarMax website at www.carmax.com.
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