Is Taylor Swift About to Do a Deal With Yahoo!?
NEW YORK (TheStreet) -- This just in -- the third in a series of clues, presumably pertaining to her next record, Taylor Swift has been posting on social media involves Yahoo! (YHOO - Get Report). Here's clue number three just spotted on Facebook:
We'll see what this means, but it could very well have to do with Yahoo!'s foray into live concert streaming. If a deal goes down between Yahoo! and Swift, color me prescient. I have been speculating about and riffing on the fruits of such a union for several months now.
See, for example ...
Live Concerts Would Lift Yahoo!'s Video Strategy (Originally titled Yahoo! Should Steam Taylor Swift's Next Tour).
Maybe there's a deal brewing where Yahoo! will get an exclusive on the record or the first single from the record along with a Katie Couric sitdown with Swift and/or, as I have suggested, a live stream the tour that will support the new album. Yahoo! will already live stream the iHeart Radio Music festival -- headlined by Swift -- in September. My thought is if you're Yahoo! and you're going to have a relationship with Swift, go big already.
--Written by Rocco Pendola in Santa Monica, Calif.