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China Southern, at Last, Flies to New York Thanks to Its Boeing 777-300ER

For the moment, capacity in the U.S.-China market is growing faster than demand, but Si seemed unconcerned. He said bookings for JFK flights exceed 80% for August. "This has further strengthened our confidence in the new routes," he said.

"Exchange between our two nations has been getting more and more frequent, which has generated huge potential for airlines from both nations," Si said. "We see many Chinese airlines trying very hard to tap international markets in North America, and U.S. airlines trying to tap in even in second-tier cities. Airlines on both sides would like to grab opportunities."

The number of Chinese tourists visiting the U.S. should exceed 100 million this year, up from more than 98 million last year, he said.

In June, Chengdu became the first "second tier" Chinese city to have non-stop flights to North America, when United (UAL - Get Report) began San Francisco service using a Boeing 787 Dreamliner, the first plane efficient enough to serve a start-up long-haul market while carrying enough fuel to fly the 6,857-mile route.

"What we're really pleased with is the point of sale out of China exceeding our expectations," said Jim Compton, United's chief revenue officer, on the carrier's second-quarter earnings call. "That's where we've seen most of the upside vs. what our initial forecast said. We work really closely with the officials in Chengdu and have developed great relationships, and we're seeing the fruit of that bear out."

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China "is an economy that continues to grow at a very strong pace," Compton said. "There are many opportunities in China that you can develop markets with, particularly with the 787."

On June 20, the Chinese carrier Hainan Airlines began 787 service between Beijing and Boston, a 6,737-mile flight. "Boston has met our expectations, maybe slightly exceeded them," said Joel Chusid, U.S. executive director for Hainan. Service is daily in the summer and goes to four times a week in September before expanding to daily again during the Christmas travel period.

Hainan's Beijing-Seattle service will have five weekly flights starting in September, up from four weekly winter flights a year ago. Another change: during the summer, the carrier used Airbus A330s, but in September Boeing 787s will fly the route. The airline had ran short of 787s, Chusid said. "We have two more 787s coming early next year," he said. "We will use them in the U.S."

Unlike the three global U.S. carriers, which all have 40% to 50% of capacity in international markets, China Southern is just 17% international. "It's out of balance," Si said. "The revenue generated by domestic is way beyond the revenue generated by international." China Southern investment in international markets is expected to rise to about 30% this year, up from 27% a year ago, he said.

Of course, unlike the mature U.S. domestic market, China domestic travel markets are growing rapidly. "We will not let go of our leading position in the domestic market," Si said. "We are talking about a huge market with a population of 1.3 billion." China Southern, like other Chinese carriers, is considering creation of a low-cost carrier, he said, noting that "everybody in China is thinking very actively in this direction because now we have entered into an era of mass consumption."


China Southern said in a statement to the Hong Kong stock exchange last month that it may lose as much as $178 million in the first half of 2014, after losing $49 million in the first quarter. China Southern ADRs, traded on the New York Stock Exchange, closed Thursday at $17.18 and are down 13% for the year.

Si said China Southern "has seen losses in the first half of the year (as) the slowing down of the Chinese economy lead to a slowing down of aviation markets." He said the airline anticipates second half results will be better than first-half results, partially because exchange rates are expected to be less volatile.

-- Written by Ted Reed in Charlotte, N.C.

To contact this writer,
click here.

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