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Wendy's Needs a New Recipe to Draw Growth-Hungry Investors

NEW YORK (TheStreet) – Whatever you may think about fast-food giant Wendy's (WEN - Get Report) offerings, its stock has been anything but appetizing.

Shares are currently trading at around $8 per share and are down nearly 7% for the year to date, trailing  McDonald's (MCD) and Yum! Brands (YUM), which have lost 4% and 8%, respectively, during the same span.

Outside of Chipotle Mexican Grill (CMG) there are very few restaurant stocks worth owning these days. Weak same-store sales and declining foot traffic continue to weigh down the sector.

Read More: How Wall Street Tobacco Deals Left States With Billions in Toxic Debt

In the case of Wendy's, which reported earnings earlier Thursday, management is looking for ways to create shareholder value while reducing exposure and risk.

During the conference call, Emil Brolick, Wendy's CEO, said the company plans to sell all of its company-owned stores (135 locations) in Canada to franchisees. Brolick sees this as a way to reduce operating expenses and increase the company's cash flow.

While it's not yet reflected in the stock price, Brolick has done a good job of getting Wendy's back on its feet. My problem, however, is that Wendy's has been in this perpetual restructuring mode for some time.

Despite the stock's year-to-date underperformance, the shares, which are trading at a P/E of 36, are still not cheap. While this matches the valuation of rival Burger King (BKW), Wendy's is trading at a P/E that is 19 points and 9 points higher than McDonald's and Yum!, respectively. I worry investors looking for value may buy too soon. Not to mention, the results of selling its company-owned stores may not be realized as expected.

Read More: How Wall Street Tobacco Deals Left States With Billions in Toxic Debt

Also, even if Wendy's cash flow and operating expenses do improve as Brolick suggests, there is no guarantee that Wendy's will ever outperform. Consider, both McDonald's and Yum! have had their struggles over the past couple of quarters with declining traffic. There has been no evidence that this traffic has detoured to Wendy's.

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