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Apple Scores Second Quarter Gains In Advance Of iPhone 6

NEW YORK (TheStreet) -- Apple  (AAPL - Get Report) increased iPhone subscriber numbers according to the latest U.S. smartphone survey from comScore  (SCOR), ahead of the long awaited release of Apple's next iPhone, slated to be launched in September.

According to data from the firm's Mobile Lens/Mobile Metrix report, more than 173 million Americans owned smartphones in the second quarter, good enough for a 71.6% market penetration, up more than 4% from the first quarter results.

Apple saw a nearly 1% jump in market share over the three months ending in March, as Apple's share grew to 42.1% from 41.4% in the quarter. During the quarter, Apple shipped 35.2 million iPhones, on its way to generating $37.4 billion in revenue.

Read More: Here's What We Think We Know About the Next iPhone


Apple is expected to announce two, new, larger-screen smartphone models early next month. It's expected Apple will unveil a 4.7-inch model, as well as a 5.5-inch model at a special event reportedly scheduled for Sept. 9th.

Shares of Apple were up 1.21% to $95.63 in late morning trading in New York.

Samsung's market share saw an even bigger jump in the quarter - going to 28.6% from 27% market share. That corresponds with Samsung introducing its flagship Galaxy S5 in the quarter.

In the same period, the other handset makers on comScore's top 5 list all posted market share losses. LG dropped 30 basis points to 6.4%, Motorola lost 50 basis points to 5.9%, while HTC lost 60 basis points, coming in at 4.8%. Those results include HTC One (M8) flagship model released near the end of the first quarter. LG's high-end G3 and Motorola's budget Moto E handsets handsets both began shipping to the U.S. market late in the second quarter.

When it comes to mobile smartphone platforms, Google's (GOOG) Android software still rules the roost but lost market share to Apple's iOS. According the the latest comScore figures, Android dropped 0.3% to 51.9% of U.S. smartphone subscriber,s while iOS and Microsoft's (MSFT) Windows Phone platforms both saw gains. iOS jumped to 42.1% from 41.4%, while Windows Phone saw a slight gain to 3.4%, up from 3.3%.

Devices running Blackberry (BBRY) or Symbian software didn't fare as well. BlackBerry smartphones accounted for 3.4% of the industry total down 0.3%. Symbian, which not long ago was the number one mobile platform on the planet, was only able to muster a barely-measurable 0.1% share.

The survey also measured the popularity and use of smartphone applications. Facebook (FB) topped the U.S. list with a whopping 73.6% followed by YouTube and Google Play in a virtual (52.1%) tie, Google Search (47.9%) and Pandora Radio (P) (45.6%). Twitter (TWTR) could only manage 14th place with a 21.7% share.

-- Written by Gary Krakow in New York.

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Gary Krakow is TheStreet's Senior Technology Correspondent.

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