Aug. 7, 2014
/PRNewswire/ -- RetailMeNot, Inc., (NASDAQ: SALE), which operates the world's largest marketplace for digital offers, released today the findings of an
study it commissioned from Forrester Consulting that looked at the impact of digital coupons and promotions within the retail industry. The research updates trends reported on in a commissioned 2011 Forrester Consulting study titled, "The Impact of Online Coupons and Promotion Codes." According to the new study, digital coupons are as relevant as ever as retailers' omni-channel sales strategies become the norm. Additionally, the research reviews how people are thinking about digital couponing and provides insight into omni-channel offers in the offline-channel world, as well as insight into how mobile affects in-store traffic and sales.
Get the full study here:
"This new Forrester study reiterates key findings from a similar 2011 study, while highlighting how digital promotional strategies are driving, and will continue to drive, meaningful positive impact on retailer sales through both e-commerce and in-store channels as mobile commerce grows," says
, SVP of Marketing for RetailMeNot, Inc. "How we research, plan and shop is evolving beyond the e-commerce site to include our mobile phone and tablet, yet the basic premise of coupons has remained the same. A great offer can drive incremental revenue, reduce shopping cart abandonment and result in happy repeat customers."
Digital coupons continue to positively affect brand and loyalty
Nearly 7 in 10 consumers (68%) surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68% also state that coupons generate loyalty. Similarly, digital coupons increase the potential for conversion when consumers are in the cart and checkout phase of a purchase, and they play a key role in combating shopping cart abandonment. Of consumers surveyed, 64% said a digital promotion or a coupon often closes the deal if they are wavering or undecided on making a purchase.