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ADT Survey Highlights Small Business Owners’ Dependence On Technology While On Vacation

Stocks in this article: ADT

Today, ADT (NYSE: ADT) released findings from a recent survey of small business owners that reinforced the significance of technology in the life of a modern-day entrepreneur, especially during vacation season. Of those surveyed, results revealed:

  • More than half (55%) said they never travel without their phone so that they can check in on the business while they’re away.
  • A majority of bosses (86%) plan on taking vacation in the next six months, beyond this summer.
  • Nearly half (45%) said they find it very hard to ‘check out’ while away.
  • Many (44%) call, text or email their business every day while on vacation.
  • One quarter (25%) shared feelings of being nervous about something happening to their business while away.
  • One-fifth (21%) felt guilty leaving their business unsupervised.

In today’s increasingly-connected world, small business owners may never be able to truly unplug, but relevant and innovative technologies can offer them greater relaxation, knowing they can keep an eye on their business while vacationing.

“Our main priority is to address the challenges that keep small business owners up at night – whether they are at work, at home, or thousands of miles away on vacation,” said Luis Orbegoso, President of ADT Small Business. “The survey results demonstrate the need for solutions like ADT Pulse that help small business owners take a break and still have peace of mind knowing they can check in and receive activity-triggered alerts, from anywhere at any time.”

Making time to get away from work can certainly be possible with effective solutions that help ensure protection and control while away. Accessible through any web-enabled device, such as a smartphone or tablet, ADT Pulse® Interactive Business Solutions, as well as supporting ADT product offerings, feature relevant capabilities for small businesses:

  • Video Surveillance: Delegate critical business responsibilities to employees and remotely check in on their progress and daily interactions with customers, via secure, real-time online video or event-triggered video clips.
  • Custom Alerts: Receive email or text notifications if certain activities occur, such as the business opening at irregular times or movement in a restricted area detected through motion and/or video.
  • Temperature Maintenance: Remotely monitor and adjust the business thermostat; and for business owners in the food service industry, receive notifications of perilous changes in freezer and cooler temperatures, to ensure that health standards are maintained and food spoilage is prevented.
  • Control Lighting: Help ensure premise security and prevent after-hours break-ins, while away on vacation, by setting triggers to illuminate outdoor lights when the alarm is armed.

For more information on ways small business owners can proactively protect and automate their businesses during the busy vacation season and throughout the year, and to learn more about ADT Pulse® Interactive Business Solutions, please visit www.adt.com/business.

About the ADT Small Business Getaway Survey

The ADT Getaway Survey was conducted online from July 7-11, 2014, with “Small Business Owners” defined as owners or managers with significant influence over purchasing decisions at businesses with fewer than 100 employees and less than $5 million in annual revenue. For more information on audience sampling and results please contact: easkenazi@adt.com.

About ADT

ADT Security Services is a leading provider of electronic security, interactive home and business automation and monitoring services for residences and small businesses in the United States and Canada. ADT's broad and pioneering set of products and services, including ADT Pulse® interactive home and business solutions, and home health services, meet a range of customer needs for today’s active and increasingly mobile lifestyles. Headquartered in Boca Raton, Florida, ADT helps provide peace of mind to more than six million customers, and it employs approximately 16,000 people at 200 locations. More information is available at www.adt.com.



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