DALLAS, Aug. 5, 2014 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, today announced its Retail Services business, which manages more than 130 private label and co-brand credit programs, has signed a new multi-year agreement to provide private label credit card services in the United States for Mayors Jewelers, a brand of Birks Group Inc. (NYSE: BGI). Birks Group is a leading retailer with 51 luxury jewelry stores in the United States and Canada. With corporate headquarters in Montreal, Quebec, and Tamarac, Fla., the Company operates 18 Mayors stores in Florida and Georgia and one Rolex store in Orlando, offering top luxury jewelry brands and custom-designed pieces.
Marco Pasteris, vice president, business development at Birks Group, said, "For over 100 years, Mayors Jewelers has provided exclusive quality merchandise and unsurpassed customer service. Our new credit program from Alliance Data is aligned with our customer-centric approach that creates a personalized experience for every shopper and delivers on our distinguished brand promise. We are placing our trust in Alliance Data's retail industry experience and expertise in the jewelry sector in particular."
Alliance Data is offering a customized, multi-channel credit program for the Mayors Jewelers brand, designed to help deliver incremental sales, cross-product selling and increased transaction size. The Mayors credit card program offers benefits exclusive to card members as well as convenient, flexible payment and financing options. In addition, card members can earn reward certificates based on annual spending levels. Mayors has access to Alliance Data's "in the moment" acquisition tools, in addition to advanced analytics and consumer insight capabilities. Alliance Data will work with Mayors to leverage web and mobile tools to drive credit card applications and to further engage card members through expanded customer-relevant tools.