Nickelodeon today officially launched its newly redesigned
web site that takes its creative inspiration from the network’s Emmy Award-winning
, which debuted last year and now has more than 10 million downloads. The new
leaves behind conventional long pages and vertical scroll in favor of a unique interface: an edge-to-edge landscape design that fills the screen as kids navigate the
horizontally. The new site will also host a slate of new original, short-form, digital-only series produced just for Nick.com and the Nick App, leading with the animated
Welcome to the Wayne
) debuting today.
Putting kids in control of their experience with the site, the new Nick.com lets them easily click or swipe as they wish across the site’s content-heavy offering of games, videos, the famed Do Not Touch button, full-length TV series through TV Everywhere authentication and a slate of its own original animated and live-action series. The new design is initially launching for desktop and laptop computers, but will be fully responsive on tablet and smartphones by fall.
The new site offers a consistent, horizontal approach throughout the games, videos, and show sections, making it easy for kids to know how to use the site. The new design also puts the emphasis on content, with a simplified approach to layout and navigation. In addition, the new site offers an innovative app-like video viewing experience: video is played back using the full real estate of the site, and just like apps, the player controls and navigation fade away, and then reappear with a rollover or tap.
“The new Nick.com is the embodiment of Nickelodeon in the digital space, from its funny and irreverent attitude down to its almost endless content areas filled with unexpected surprises and the most popular shows and characters,” said Matthew Evans, Senior Vice President, Digital, Nickelodeon. “While the new design is unique in the overall market, it’s already a familiar winner with kids because it takes its creative cues directly from the innovation of the Nick App, including meeting kids’ demand for new content with original digital-only series. We’re using every pixel possible to deliver the best experience imaginable to our audience.”