Dow’s (NYSE:DOW) Leadership in Action (LIA) program and IBM’s Corporate Service Corps have come together with the assistance of nonprofit, PYXERA Global, to deliver sustainable solutions in Ethiopia while providing unique leadership development opportunities for participating employees.
Five employees from Dow and three from IBM will participate in a joint global pro bono project with International Medical Corps (IMC) that will promote and support a campaign to improve sanitation and hygiene behavior in the community of Wolayita. IMC delivers health care services to those impacted by war, natural disaster and disease with programs that focus on training and helping devastated populations return to self-reliance. Through this effort, Dow’s team will create a social marketing program to drive behavioral changes required to create sustained resilience - the ability of citizens and government to survive, thrive, or even avoid natural or man-made crises, such as illness, fuel and food shortages, storms or drought. IBM will assess, recommend, and design methodologies that can measure how resilient a community is, particularly in the realm of public health.
PYXERA Global facilitates these types of programs to aid companies entering new geographies. The nonprofit, which identifies high-impact organizations in emerging and frontier economies such as IMC, accelerates understanding of existing needs in these markets.
“Collaboration is instrumental in a project of this scope because no one company holds all the solutions to the world’s problems,” said Michelle Langley, Program Leader for Dow Sustainability Corps, Global Disaster Relief and STEM. “More than 35 percent of the world’s population lacks access to improved sanitation. By aligning strategies and leveraging each other’s employee talent, Dow and IBM can leave a lasting impact on the region.”"By bringing together the top talent and emerging leaders at IBM and Dow, we are able to strengthen the impact we make on the community as well as deepen the experience for the employees, ultimately building lifelong relationships and sustainable solutions," said Gina Tesla, Director, IBM Corporate Citizenship.