This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Microsoft Surface Tablets Now In Use On NFL Sidelines

NEW YORK (TheStreet) --  Microsoft (MSFT - Get Report) really wants you to know that it's Surface tablets are the "official tablets of the NFL," as the league takes another step towards embracing technology.



Shown for the first time during last nights' Hall of Fame game between the NY Giants and the Buffalo Bills, it is a huge opportunity for Microsoft to get a lot of TV airtime showing the devices actually being used to do something fans can relate to. It's also a way to keep Apple (AAPL - Get Report) iPads and Google (GOOG) Android devices away from television cameras, with Sterne Agee analyst Robert Breeza noting it's a positive for Microsoft. "Any press is good press," Breeza said in a phone interview.

Microsoft shares were gaining 0.68% to $43.15 in midday trading in New York.

While Microsoft didn't release actual sales numbers when it reported quarterly earnings last month, it did say Surface devices accounted for $409 million in revenues in the quarter. Apple generated $5.589 billion in iPad revenue last quarter, as it shipped 13.28 million units.

The five-year deal was announced by former CEO Steve Ballmer and the league back in May, 2013, and at the time it was thought to be worth upwards of $400 million. Microsoft and the NFL agreed to bring interactive game viewing to the Xbox One, as well as the ability for teams to use Microsoft tablets. Players and coaches have previously been using cameras printers and Polaroids to review plays and tweak formations.

These NFL Surface devices have been specially designed to perform one task - view game photos. No email, Facebook, Twitter, Instagram, Amazon, eBay allowed, and they will not be used to watch other NFL games, nor will they be able to access the Internet. Each tablet is physically protected by a big blue rubber bumper cover which makes them a bit heftier than what the average buyer would find in a retail store.

The Sunday night broadcast showed how the devices would be used, as well as having several shots between plays of players and coaches studying photos on the clearly marked Windows tablets.

Each team will be loaned 25 tablets for the game, with 12 devices used on the sidelines and another 13 available up in the booths for coaches and their assistants. At 32 teams, the initial purchase will be at least 800 tablets, but the opportunity is a great promotional opportunity for Microsoft, said Carolina Milanese Chief of research for Kantar Worldpanel.

"There is no question that seeing the devices out there more is a positive thing especially if linked to popular events like football," Milanese said. However, she warns, "The price of the Pro and the spec fits more with either a professional user or someone looking for a new PC. Having a lower priced device more focused on entertainment/content might be a better fit with the NFL eyeballs-grabbing move."

In addition to the Surface tablets, the NFL has updated its NFL app, NFL Now, for both the Xbox One and Windows 8 devices, as well as Apple, Amazon, Google, Roku devices. This year's app will allow users to select their favorite teams and customize it for fantasy football, as well as having on-demand highlights on gamedays and a video library including footage from the NFL Network and NFL Films Archive.

-- Written by Gary Krakow with additional reporting by Chris Ciaccia in New York.

To submit a news tip, send an email to tips@thestreet.com.

Gary Krakow is TheStreet's Senior Technology Correspondent.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $128.64 -0.35%
GOOG $570.15 -0.21%
MSFT $43.21 -1.50%
FB $78.78 -1.20%
TSLA $197.48 0.08%

Markets

DOW 18,164.30 -124.33 -0.68%
S&P 500 2,101.23 -16.16 -0.76%
NASDAQ 4,963.56 -44.5360 -0.89%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs