Paying homage to KFC’s humble beginnings in Corbin, Ky. – where fried chicken pioneer Colonel Sanders first cooked for hungry travelers at his service station, KFC and the “Colonel” went back to their roots this week to celebrate the brand’s new $5 Fill-Up meals, presenting consumers with a bit of nostalgia for when you could get a hot, delicious meal and fill up your car for just $5.00.
KFC touts new $5 Fill-Up meals with surprise food and fuel fill-ups from "Colonel Sanders" for customers at a local service station on Tuesday, July 29, 2014 in Louisville, Ky. (Photo by Tony Tribble/Invision for KFC/AP Images)
On Tuesday, July 29, KFC took over Pruitt’s Service Island, an iconic full-service automotive station in Louisville, Ky., and offered a unique fill-up when “Colonel Sanders” caught drivers by surprise, appearing pump-side in lieu of expected service attendants. The Colonel gave a few lucky motorists KFC Gift Checks so they could enjoy a $5 Fill-Up meal of their own at a local KFC restaurant, and filled up their cars for free. In candid-camera style, KFC captured consumers’ reactions when the cultural icon showed up at their pump. Hidden camera footage is available to view on KFC’s YouTube channel.
Customers at Pruitt’s were surprised and elated to see the Colonel during a routine trip to fill their tank. One customer was so enthusiastic about her free fill up and KFC Gift Checks that she got out of her car to give the Colonel a hug, and another customer gave the Colonel a ride around the block in her convertible.
“In 1930, the Colonel opened his first restaurant in the small front room of a filling station in Corbin, Kentucky which he named ‘Sanders Court & Café.’ It was there he perfected his secret blend of 11 herbs and spices and started serving his Original Recipe® to guests,” said KFC’s Chief Marketing Officer, Kevin Hochman. “Our $5 Fill-Up meal harkens back to a time when you could fill up your car for just five dollars. We’re rolling back our prices so that our consumers can purchase five different real meals that each include a cookie and drink for just five dollars, too.”