This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Why Hulu Shouldn't Be Silent This August

Stocks in this article: CMCSA FOXA DIS NFLX AMZN CBS

Update 8/4/2014: Includes information from Hulu's director of brand marketing, original content and advertising.

PORTLAND, Ore. (TheStreet) -- Hulu's Hulu Plus is widely available, intuitive and stocked with network shows its subscription-based competitors lack. Shouldn't it be making a bit more noise as fall premieres approach?

We're about a month away from the networks debuting their new shows and, unlike Netflix  (NFLX) or Amazon's (AMZN) Amazon Prime Video, Hulu Plus can actually show them a day after they air. Apart from esoteric content from the U.K. and the occasional original series, that's the biggest lure of the $8-a-month Hulu Plus subscription. Yet Hulu's powers that be spent much of the summer hitting the mute button on the service's marketing department instead of promoting Hulu as a means for cord-cutting viewers to get their network fix. Tom Walker, Hulu's director of brand marketing, original content and advertising says Hulu is gearing up to run ads through digital channels and on network and cable television later this month.


Good. Hulu had been far too silent since upfronts in April. At the time, it expended a lot of oxygen discussing original content including The Hotwives Orlando parody of Real Housewives starring Casey Wilson and Angela Kinsey premiering in July, and The Next Step, a reality-style drama about a dance studio.

Read MoreYahoo's 'Community' Revival Means The End Of Cancellations

Fantastic. File them with Moone Boy, East Los High, Quick Draw, the Emmy-nominated Behind the Mask. The Awesomes and British comedies like Pramface and Whites under "shows your subscribers only somewhat care about." Hulu did cartwheels over the fact that it reached 6 million subscribers, which makes its exactly one-sixth the size of Netflix's U.S. streaming audience of 36 million.

What's wrong with you people? You signed a deal with NBCUniversal that gets you exclusive rights to the actual Real Housewives franchise -- plus exclusive claim to shows like Brooklyn Nine-Nine and The Mindy Project -- and you're crowing about your service's answer to Netflix's Lillyhammer? You just scored exclusive rights to the entire CBS library -- including current series and catalog titles like Everybody Loves Raymond -- and you'd rather focus on Seth Meyers' Late Night moonlighting gig as a voiceover actor?

C'mon. These are huge wins. You got a deal with the BBC that, while not exclusive, pries shows including Sherlock, Luther and Dr. Who out of the domain of Netflix and Amazon. You weathered months of losses and debate and heard bids from Yahoo!  (YHOO), DirecTV (DTV), and Time Warner Cable  (TWC) before your owners -- a joint venture between The Walt Disney Company  (DIS), Comcast  (CMCSA)-owned NBCUniversal and 21st Century Fox  (FOXA) -- decided to steam ahead and invest $750 million into improving the whole experience.

Read MoreNetflix Is The TV Content War's Next Battleground

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs