Jamba Inc., (NASDAQ:JMBA) a leading healthy active lifestyle brand and the leading retailer of freshly squeezed juice today announced that consumers who visit Jamba locations across the nation on August 6 th between 9:00 a.m. and 11:00 a.m. will receive free samples of its recently-launched made-to-order juices blended with whole foods. The sampling event is intended to drive consumer awareness of the Company’s new juice platform and follows a June 2 nd announcement by Jamba citing availability of the product in over 500 of its stores, positioning Jamba as the leading retailer of made-to-order, freshly squeezed juice.
Jamba freshly squeezed juices address the growing consumer trend toward getting more fruits and vegetables into their daily diets through juicing and whole food blending. Jamba blends fresh whole produce like kale, beets, carrots, ginger, orange, apple, pineapple, chia seeds, and wheatgrass into its juices, providing the key nutrients, vitamins, minerals and fiber found in whole produce.
Consumers have reacted favorably to the new platform and Jamba reported through the first quarter of 2014 a 3-4% sales lift in stores offering the freshly squeezed juice. “We are taking the current coastal juicing trend and scaling it nationally”, stated James D. White, chairman, president and CEO of Jamba, Inc. “Our freshly squeezed juice offers consumers interested in juicing with a convenient, affordable and great-tasting way to get their daily juice, and Jamba is taking the lead in making it available and affordable for consumers across the country”.
Jamba SVP and chief brand officer Julie S. Washington added, “Surveys indicate that there is a “fruit and veggie deficit” in our country. While Americans are consuming more fruits and vegetables today than in the past, they are still not getting the daily requirements recommended by the USDA. By hosting our Free Juice Giveaway on August 6 th, we hope to show consumers how easy it can be to get more produce into their diets.”The Free Juice Giveaway will be supported by a robust consumer engagement campaign and consumers who come into Jamba stores during the event will receive a bounce-back coupon containing coupons offering $1.00 off their next juice purchase. For each juice purchased on a return visit, Jamba will donate $1.00 to support school gardens through its relationship with the National Gardening Association’s Kids Gardening program.