In developing the all-new 2015 MKC small premium utility, The Lincoln Motor Company strived to create a vehicle that displayed the company’s commitment to quality and craftsmanship.
Bridge of Weir Deepsoft leather is available on the all-new 2015 Lincoln MKC. (Photo: Business Wire)
The luxury automaker achieved that by turning to an old friend to create an all-new seating surface that is unique to Lincoln.
The 2015 Lincoln MKC introduces Deepsoft leather, an update to one of the brand’s most storied luxury-car features – Bridge of Weir
Fine Scottish Leather seating surfaces. The all-natural seat covering was introduced this summer in the MKC and will appear in other Lincoln vehicles moving forward.
Lincoln’s relationship with Bridge of Weir dates back to the 1950s, and it was renewed about six years ago with the introduction of the Lincoln MKS full-size sedan. Longtime Bridge of Weir products appear in nearly every vehicle in the Lincoln stable.
“Feel is a very important part of the luxury car experience, and Deepsoft leather gives our customers a luxury feel that they can only get in the MKC,” said Jenny Kubinec, Lincoln color and material designer.
With the MKC, the Lincoln design team wanted not only to continue the Bridge of Weir offering, they wanted to further it. They wanted something softer to heighten the customer experience. To get it, they consulted Bridge of Weir’s leather experts, emphasizing a desire to offer leather seating surfaces that would improve on the already-luxurious Bridge of Weir product line.
Bridge of Weir, a wholly owned subsidiary of Scottish Leather Group, Ltd., defines Deepsoft leather as semi-aniline, which means it is treated with only a partial protectant to maintain its soft touch. And while many leathers are embossed to give seating surfaces a uniform appearance, Deepsoft leather is chromium-free, non-embossed and naturally milled. The natural grain of each piece remains visible.