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TheStreet Open House

ChannelAdvisor Integrates With Yahoo Gemini

ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today integrated its digital marketing platform with Yahoo Gemini, Yahoo’s unified marketplace for mobile search and native advertising. ChannelAdvisor is the first e-commerce solution provider to offer advertisers the ability to create and manage on Yahoo Gemini mobile search and native ad campaigns.

“As advertising channels have become more segmented and crowded, implementing cross-channel promotions that reach consumers on every device type has become a necessity for retailers,” said Link Walls, ChannelAdvisor vice president of product management. “Our support for Yahoo Gemini allows our customers to seamlessly reach mobile audiences directly within our Digital Marketing platform.”

With Yahoo Gemini, ChannelAdvisor Digital Marketing customers can now create Yahoo Gemini search and native ads, more accurately target campaigns across channels and devices, access Yahoo Gemini keyword bid management and reporting tools, and sync with their Yahoo Ad Manager account.

“Yahoo Gemini can drive results for advertisers by pairing rich ad formats with engaging content for integrated, cross-channel campaigns,” said Leo Polanowski, Head of Client Service at Yahoo. “We’re thrilled to be able to help more retailers deliver impactful campaigns to their audiences through mobile search and native ads with ChannelAdvisor’s support.”

"We’re excited that ChannelAdvisor is offering early support for Yahoo Gemini," said Jennifer DiBenedetti, Lenox Corporation senior manager of strategic marketing. "ChannelAdvisor's deep relationships with industry companies such as Yahoo help ensure that we’re ahead of the curve and maximizing our mobile search and native exposure as soon as new opportunities arise."

For more information about how ChannelAdvisor works with Yahoo Gemini, please email info@channeladvisor.com. For more information about ChannelAdvisor Digital Marketing, please visit http://www.channeladvisor.com/platform/advertise-everywhere/.

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About ChannelAdvisor

ChannelAdvisor (NYSE:ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit www.channeladvisor.com.

Copyright Business Wire 2010

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