July 29, 2014
/PRNewswire/ -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in
the United States
, today announces a way for guests to share their love of moviegoing and Share a Coke. In the spirit of sharing all summer long, Coca-Cola and Regal Cinemas are teaming up to introduce "Tweet-a-Coke." Part of Coca-Cola's "Share a Coke" campaign, "Tweet-a-Coke," gives fans the chance to Share a Coke via Twitter.
A social-commerce first for Coca-Cola, moviegoers can buy and Tweet a friend a Coca-Cola at participating Regal Cinemas across the country. They simply connect a credit card to their Twitter account, then tweet a friend using @TweetACoke, the word "enjoy" and their friend's Twitter handle.
"Regal Cinemas is excited to be Coca-Cola's first 'Tweet a Coke' partner," said
, senior vice president of food service at Regal Entertainment Group. "Together, Coca-Cola and Regal Cinemas have been bringing happiness to moviegoers for 12 years, and now we're teaming up to make this summer of sharing even bigger."
"Tweet-a-Coke" serves as a digital experience for Coca-Cola's 'Share a Coke' campaign which extends an invitation to America to find their name and the names of family, friends, colleagues on a bottle of Coca-Cola… and together open a little extra happiness this summer. The campaign features 20-ounce bottles with the iconic Coca-Cola logo swapped out for 250 of the nation's most popular names among teens and Millennials. To find out which names are available in-stores, fans can visit ShareaCoke.com. 'Share a Coke' will also tour the nation with more than 500 stops where people can customize Coca-Cola mini cans for themselves and a second can for someone special. ShareaCoke.com offers date and location information for the cross-country tour.