TAIPEI (TheStreet) -- Microsoft (MSFT) has scored a landmark license to sell the Xbox One game console in China, where several million machines are expected to move in the first quarter or so. Stage two: More difficult.
China's nod to its first legally available gaming console such as the Xbox effectively lifts a 14-year-old ban on the high-end electronic toys. The country had prohibited the sales of most consoles to protect the mental health of young people, who may otherwise find the deliciously violent game content addles their attention to what Beijing cares about -- mastery of hard sciences and socialist ideology.
But Chinese gamers had already learned to order foreign-made console illegally on local e-commerce sites, says Gu Haoyi, game market senior analyst with the consultancy Analysys International in Beijing. A lot are content playing on PCs and smartphones instead. Is the game for consoles over before it starts?
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