Pop singing sensation Cody Simpson was announced today as the latest artist to join the American Rag “ALL ACCESS” campaign kicking off July 28 and continuing through November. American Rag, available only at Macy’s, launched the program in February, bringing its customers access to exclusive music, videos, sweepstakes and in-store appearances from some of today’s hottest rising stars. Simpson’s collaboration with ALL ACCESS for American Rag will include everything from social activations to marketing and advertising collateral that will feature Simpson modeling American Rag’s latest looks for the fall season.
Cody Simpson Joins Macy's American Rag's "ALL ACCESS" Campaign (Photo: Business Wire)
“I’m excited to team up with American Rag and connect with my fans through the ALL ACCESS campaign,” said Simpson. “This program is an all-access pass, giving me the opportunity to share music, photos and behind-the-scenes details with my fans, and to even perform and meet them in person. It’s a great mix of fashion and music that they can’t experience anywhere else.”
Australian native Cody Simpson first exploded onto the worldwide music scene after uploading videos of himself singing on YouTube, and he will continue getting social with his fans through the American Rag ALL ACCESS campaign. From takeovers of American Rag’s Instagram account (instagram.com/raggedmag) to blog posts on RaggedMag.com that offer insight on his latest projects and musical process, Simpson will be sharing special content with fans throughout the program. The campaign will involve a variety of customer-engaging activations including:
In-Store AppearanceOn Nov. 8, customers at Macy’s Roosevelt Field will have the opportunity to see a live performance from Simpson, plus take part in a meet-and-greet* with any $40 American Rag Juniors or Young Men’s purchase (*while time permits).