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TheStreet Open House

Parx Casino Launches Play4Fun Network Powered By Williams Interactive

Stocks in this article: SGMS

CHICAGO and PHILADELPHIA, July 24, 2014 /PRNewswire/ --  Williams Interactive LLC, a wholly owned subsidiary of Scientific Games Corporation (Nasdaq: SGMS), today announced the launch of its white-label Play4Fun Network™ iGaming and marketing platform with Parx Casino®, Pennsylvania's largest casino operation. The Play4Fun Network is a B2B premium free-play online gaming platform that should help Parx Casino build an engaged online community by providing both current and future players with new ways to enjoy their favorite casino content online and on their personal mobile devices.

The Williams Interactive Play4Fun Network is a social casino platform with robust marketing capabilities, anchored by player-favorite casino games – including hit WMS Gaming slots Super Jackpot Party™, Kronos™, and Black Knight™. The platform features proven social casino mechanics designed to increase player engagement and repeat visits. Completely branded and customized for Parx Casino, the Play4Fun Network platform provides players with a seamless multi-channel experience across desktop, tablet and smart phones, inclusive of native iOS® and Android® apps. The platform's easy-to-use marketing capabilities will empower Parx Casino to leverage player touch points by delivering targeted messaging to players segmented by activity, loyalty tier, and physical location through technologies like geo-fencing and push notifications.

John Dixon, Chief Technology Officer for Parx Casino, commented, "Following a diligent review process of available options in the space, we've found the Williams Interactive Play4Fun Network to be the best solution for providing exciting casino entertainment experiences to our players when they spend their time away from our casino – at home and on-the-go. The launch of our platform is an exciting step for Parx Casino, and we look forward to continue building an engaged online player community in the near term, while positioning our operation for any potential future legalization of iGaming."

Jordan Levin, Managing Director for Williams Interactive, added, "Partnering with a client of the scale and reputation of Parx Casino is an exciting leap forward for our B2B social casino business. With the Play4Fun Network platform, we anticipate that Parx Casino will be able to leverage our proven free-play casino content to increase the value of their brand with players online to drive incremental visits to their casino floor. Through this platform, Parx Casino will better maximize the benefits to their casino from the ongoing convergence of online and offline gaming experiences."

About Williams Interactive Williams Interactive LLC, a wholly owned subsidiary of Scientific Games Corporation, provides turnkey solutions to the global iGaming industry, from the white-label Play4Fun Network free-play iGaming and marketing platform, to its Remote Game Server integration that provides real-money gaming sites access to an expansive portfolio of world-famous casino games. 

Williams Interactive provides a robust library of proven WMS Gaming and Barcrest slot themes to the iGaming industry including Gold Fish™, Super Jackpot Party, Zeus™ and numerous licensed entertainment games, in addition to fan-favorite game engines Colossal Reels™, Double Money Burst™ and Reel Boost™ already popular with many online players.

More information on Williams Interactive can be found at www.williamsinteractive.com and on its YouTube® and LinkedIn™ channels.

About Parx Casino Parx Casino®, the number one revenue generating Pennsylvania casino, owned and operated by Greenwood Racing, Inc. Parx Casino® is conveniently located 20 minutes north of center city Philadelphia, I-95 exit 37 or PA Turnpike exit 351(westbound),exit 352 (eastbound) onto Street Road in Bensalem. Parx features 164,000 square feet of gaming; 3,350  slot machines; 110 live table games; 61 poker tables; live racing & simulcast action;  Parxgrill, an upscale signature steakhouse; Foodies food court,  Chickie's & Pete's360 bar and nightclubJax sports bar, Finish Line bar,  SangKee Noodle Bar, Earl of Sandwich® and complimentary parking for over 5,000 cars. For more information on Parx Casino, visit  www.parxcasino.com.

Investor Relations Contact William Pfund / Scientific Games / bpfund@wms.com / (847) 785-3167

Trade Media Contact Rory Shanahan / Williams Interactive / rory@williamsinteractive.com

Casino Media Contact Carrie Nork Minelli / cnorkminelli@parxcasino.com

Forward-Looking Statements In this press release, Scientific Games makes "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements describe future expectations, plans, results or strategies and can often be identified by the use of terminology such as "may," "will," "estimate," "intend," "continue," "believe," "expect," "anticipate," "should," "could," "potential," "opportunity," or similar terminology. These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of timing, future results or performance.  Actual results may differ materially from those contemplated in these statements due to a variety of risks and uncertainties and other factors, including, among other things: competition; U.S. and international economic and industry conditions; including declines or slow growth of lottery retail sales or gross gaming revenues and reductions in or constraints on capital spending by gaming or lottery operators; slow growth of new gaming jurisdictions; slow addition of casinos in existing jurisdictions; declines in the replacement cycle of gaming machines; ownership changes and consolidation in the casino industry; opposition to legalized gaming or the expansion thereof; ability to adapt to, and offer products that keep pace with, evolving technology; ability to develop successful gaming concepts and content; laws and government regulation, including those relating to gaming licenses and environmental laws; inability to identify and capitalize on trends and changes in the lottery and gaming industries, including the expansion of interactive gaming; dependence upon key providers in our social gaming business; retention and renewal of existing contracts and entry into new or revised contracts; level of our indebtedness; availability and adequacy of cash flows to satisfy obligations or future needs; restrictions and covenants in our debt agreements; protection of our intellectual property; ability to license third party intellectual property; intellectual property rights of others; security and integrity of our software and systems; reliance on or failures in our information technology systems; natural events that disrupt our operations or those of our customers, suppliers or regulators; inability to benefit from, and risks associated with, strategic equity investments and relationships; inability of our joint venture to meet the net income targets or otherwise to realize the anticipated benefits under its private management agreement with the Illinois lottery; inability of our joint venture to meet the net income targets or other requirements under its agreement to provide marketing and sales services to the New Jersey lottery or otherwise to realize the anticipated benefits under such agreement (including as a result of a protest); failure to realize the anticipated benefits related to the award to our consortium of an instant lottery game concession in Greece; failure to achieve the intended benefits of the WMS acquisition, including due to the inability to realize synergies in the anticipated amounts or within the contemplated time-frames or cost expectations, or at all; inability to complete and integrate future acquisitions; restructuring costs; revenue recognition standards; impairment charges; fluctuations in our results due to seasonality and other factors; dependence on suppliers and manufacturers; risks relating to foreign operations, including fluctuations in foreign currency exchange rates and restrictions on the import of our products; dependence on our employees; litigation and other liabilities relating to our business, including litigation and liabilities relating to our contracts and licenses, our products and systems, our employees, intellectual property and our strategic relationships; influence of certain stockholders; and stock price volatility. Additional information regarding risks and uncertainties and other factors that could cause actual results to differ materially from those contemplated in forward-looking statements is included from time to time in Scientific Games' filings with the Securities and Exchange Commission ("SEC") (including our Annual Report on Form 10-K filed with the SEC on March 17, 2014 and in our subsequent periodic reports), including under the heading "Risk Factors" in Scientific Games' periodic reports.  Forward-looking statements speak only as of the date they are made and, except for Scientific Games' ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.

SOURCE Williams Interactive LLC

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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