PORTLAND, Ore. (TheStreet) -- The NFL is a $10 billion business with just one obstacle standing between it and a bigger payday: DirecTV's NFL Sunday Ticket.
There is absolutely no reason the league should continue to give DirecTV exclusive rights to one of its most potentially lucrative television properties -- especially with so many other options at its disposal.
DirecTV is in the final year of a deal with the National Football League that paid the league $1 billion per season for the rights to its NFL Sunday Ticket package that includes all out-of-market games, a channel of stats and scores, a mix channel featuring up to eight games at once, a channel that cuts games down to their most-essential 30 minutes, the RedZone channel of scoring drives and a fantasy football channel. The service also allows customers to stream games through their computer or mobile device, depending on the package a customer purchases.
Since 1994, DirecTV has had sole access to NFL Sunday Ticket and held onto it as other sports leagues developed out-of-town subscription packages of their own. Major League Baseball, The National Basketball Association, The National Hockey League and even Major League Soccer now offer such packages through various cable, satellite, Internet and wireless providers and allow fans to stream those games to any device they wish.NFL Absolutely Owns August Television The NFL Is Fumbling Its Hall of Fame Game NFL Draft Can't Fix a Broken League