Columbia Pictures, a division of Sony Pictures Entertainment (SNE - Get Report), revealed its new release strategy Wednesday at the opening of Comic-Con, a nearly $4 billion bet by the beleaguered film studio in the Spider-Man franchise.
Franchise fatigue and competition for superheroes have been hurdles for this movie empire to climb in the past, but today it announced several new films allowing for story development and new characters -- all ultimately leading up to the release of The Amazing Spider-Man 3 in 2018 -- two years later than previously planned.
Sinister Six, the next film in line for the superhero franchise, is scheduled to hit theaters on November 11, 2016, written and directed by Drew Goddard and produced by Avi Arad and Matt Tolmach.
"With Sinister Six in the hands of writer-director Drew Goddard, we feel extremely confident placing the film on a prime date in 2016," Doug Belgrad, president of Sony Pictures Entertainment, said in a press statement.
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