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TheStreet Open House

Jamba Juice Blends Health And Wellness Positioning With Technological Innovation To Attract Loyal Consumers

Jamba Inc., (NASDAQ:JMBA), a leading health and wellness brand today reaffirmed its commitment to leveraging technology to enhance consumer engagement in Jamba stores. The reaffirmation comes as the Company celebrates the achievement of significant milestones in two of Jamba’s recently-launched technology based programs.

On July 17 th the Jamba Insider Rewards™ (JIR) consumer loyalty program passed the one million member mark. The Insider Rewards loyalty program, developed in partnership with Spendgo, provides simplicity for consumers who need only type a phone number entry into a terminal at register in order to receive rewards, personalized offers and free Jamba product. After the program launched with Spendgo five months ago, the enlistment rate rose quickly, significantly outpacing the enlistment rate of industry leaders. Jamba anticipates membership to reach two million by early 2015.

During the same week that Jamba celebrated one million JIR members, the Company also gave away the millionth free beverage in its “Million Free Juice or Smoothie Giveaway”, in which consumers were able to get a free beverage using the ISIS mobile wallet. The two programs are not tied to each other, but both are aimed at attracting and rewarding loyal Jamba consumers.

“The outstanding success of these two programs strengthens our commitment to meet the needs of today’s time-constrained and technology-savvy consumer through the use of innovative technology,” stated James D. White, chairman, president and CEO, Jamba Inc. “We have reached an era where adopting innovation in technology is as important as innovation in product development. The rapid growth of our Insider Rewards loyalty program will enable us to more quickly mine valuable consumer insights and information, thus allowing us to better serve our customers’ needs. Facilitating 1,000,000 transactions through the mobile wallet over the last seven months confirms that the era mobile commerce has arrived. I am proud that Jamba has been able to serve as a leader in the space.”

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