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Hasbro Returns To Comic-Con International, Showcasing Top Entertainment Brands

Hasbro, Inc. (NASDAQ: HAS) is coming back to Comic-Con International in San Diego to celebrate its iconic and globally renowned brands including TRANSFORMERS, MY LITTLE PONY, MY LITTLE PONY EQUESTRIA GIRLS, KRE-O and licensed toy and game lines for ANGRY BIRDS, MARVEL and STAR WARS . From toys and games, to comics, television programs and Hollywood blockbuster films, Hasbro continues to entertain kids and fans around the globe with its world-class portfolio of brands year after year. Hasbro will bring its iconic brands and characters to life at this year’s convention, offering an exciting lineup of panels, autograph sessions, special edition toys, giveaways and more.

Hasbro’s booth continues to be one of the most popular at Comic-Con, drawing eager fans ready to get a first look at special edition Hasbro products and giveaways. This year, attendees can expect more unique experiences, products and displays, including photo opportunities, interactive panels and special guests that Hasbro’s most enthusiastic fans will not want to miss out on.

“Hasbro looks forward to bringing some of the most recognizable brands in popular culture to Comic-Con International in San Diego every year,” said John Frascotti, chief marketing officer, Hasbro, Inc. “Connecting with our most passionate fans is extremely important to us and we are thrilled to offer an incredible line up of panels, special edition collectibles, giveaways and opportunities to meet the talent behind brands like TRANSFORMERS and MY LITTLE PONY.”

The following highlights the activities across Hasbro brands and licensed product lines to be showcased in the Hasbro booth #3213 and around the convention.

TRANSFORMERS

Hasbro has plenty to celebrate this year, from the new innovative toy line inspired by Michael Bay’s wildly successful TRANSFORMERS: Age of Extinction feature film from Paramount Pictures, to the 30 th Anniversary Generations fan focused figures spanning the history of the TRANSFORMERS brand. From comics and video games to animated series and action figures – this pop-culture extravaganza will be a must-see spot for TRANSFORMERS fans of all ages in the Hasbro booth.

On Thursday, July 24 th at 11:00 a.m., TRANSFORMERS fans will have the opportunity to attend a panel with members of the Hasbro and Hasbro Studios team for an exclusive sneak peak of the new animated series, Transformers: Robots In Disguise airing in early 2015. Attendees will also get a first look at the third season of Transformers: Rescue Bots, airing on the Hub Network in the U.S. In addition, attendees can celebrate the great 30 year heritage of the TRANSFORMERS brand and experience exclusive reveals of never before seen product.

KRE-O

The KRE-O brand is back in San Diego, showcasing products from Hasbro’s biggest brands! Big news for 2014 is the KRE-O TRANSFORMERS line, and you won’t want to miss the brand’s first San Diego Comic-Con special edition item: KRE-O TRANSFORMERS KRE-O CLASS OF 1984 KREON 30-Pack. There will also be a 1984 KREON collectible poster available in limited quantities at the Hasbro booth and a sneak peek at some new KRE-O items during the TRANSFORMERS panel on Thursday.

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