Walgreens (NYSE:WAG) (NASDAQ:WAG) today introduced its new “Balance Rewards for healthy choices™” initiative to help participants modify behavior risk factors associated with the nation’s most urgent public health issues. This marks the first community pharmacy program that includes behavior change training based on noted psychologist Dr. B.J. Fogg’s methodology. The initiative, one of the pillars of Walgreens 81 million active member Balance
Rewards loyalty program, will incent adoption of healthy habits and reward those choices with Balance Rewards points.
To better support Balance Rewards participants to make healthy choices related to physical activity, smoking cessation and chronic disease management, select Walgreens pharmacists and Walgreens online Pharmacy Chat agents are receiving first-of-its-kind behavior change training led by Dr. Fogg. The training provides pharmacists and Walgreens online Pharmacy Chat agents with the knowledge and resources needed to provide wellness coaching using the Tiny Habits
method – Fogg’s approach to behavior change that encourages simple steps, or micro-habits, that lead to a healthier life.
“Adopting a consistently healthy action like practicing a balanced diet, exercising more or changing other lifestyle habits is typically not easy,” said Kermit Crawford, Walgreens president of pharmacy, health and wellness. “Through our Balance Rewards for healthy choices initiative, Walgreens encourages participants to adopt healthy actions with the added support and guidance of our pharmacists and Walgreens online Pharmacy Chat agents trained on Dr. Fogg’s Tiny Habits approach. This is a perfect fit for a community pharmacy based program in which our pharmacists have frequent contact with consumers.”
Fogg said, “Pharmacists are respected and trusted sources for ongoing support and can help people recognize that they’re succeeding on their health care journey with small steps. That feeling of making progress can help participants form healthy habits.”
To fuel the initiative, program members can earn Walgreens Balance Rewards loyalty program points by participating in various health-related programs and tracking progress toward a goal. The program makes this easy through the optional use of mobile devices and apps. Future program enhancements could include awarding points for adopting healthy eating habits.