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Young Americans Prefer Bank Investments, Not Stock Market

NEW YORK (TheStreet) -- It's clear the earlier you start saving, the more your money grows, a combination of compound interest (the rate of money growing over time as long as it stays invested), and the longer-term ability to be aggressive with investments -- because even if the stock market works against you over a short period, you have plenty of time to recover when you're in your 20s or even 30s. 

It's the same with retirement investing: Older Americans prefer more conservative investments, because they don't want to lose the money they've accumulated, while younger investors go heavily into the stock market because they want to accumulate more assets over their working years.

But that script has been flipped with a study from shows it's actually the youngest American adults (18- to 29-year-olds) who are most likely to choose cash as their favorite long-term investment, not retirees or near retirees.

Also see: It's Actually Youngest Customers Clinging to Bank Branches

That's a big problem, says Greg McBride, a certified public accountant and Bankrate's chief financial analyst, because younger Americans "have the biggest retirement savings burden and won't get there with low-yielding cash investments."

"The preference for cash and aversion to the stock market among young adults is very troubling considering this age group has the biggest retirement savings burden," he says. "They won't get there without being willing to assume a little short-term price risk in their long-term money."

Overall, 39% of adults in the 18-to-29 range say cash is their favorite investment if they don't need the money for 10 years or longer. "That's three times the number who picked the stock market, despite the fact that the S&P 500 has gained 17% over the past year while most cash investment yields remain below 1%," McBride says.

Also see: Debt Is Dragging Down the American Dream

Younger Americans are not alone. According to Bankrate, keeping long-term investments in cash is the top investment choice of all Americans, followed by real estate and the stock market. Commodities (such gold and silver) and the bond market are the least favorite options for retirement-minded Americans, the study reports.

Apparently, the main goal isn't to accumulate more assets for retirement, but to avoid the risk of losing the cash.

"The stock market records are getting the attention of some investors, as the percentage favoring the stock market increased to 19% from 14% last year," McBride says. "But overall, Americans are still risk averse when it comes to how they invest their money."

As much as bank executives love the idea of younger customers opening a certificate of deposit or a money market account, it's not such a good idea for younger investors, who need to be more aggressive with retirement savings no matter how safe a bank might seem.

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