PORTLAND, Ore., July 21, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced its Senior Vice President of Television Product Innovation & Custom Research, David Algranati, Ph.D., will be featured as a panelist at CampaignTech West conference, presented by Campaigns & Elections.
The panel, titled "Can We Automate That? Understanding Programmatic Buying," will discuss what programmatic buying is, how it works and how it can be applied to political campaigns' digital efforts.
The panel will take place on July 22 from 1 to 2 p.m. in the Main Ballroom at the Terra Art Gallery in San Francisco. For more information, please go campaigntechwest.com/sessions.