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Will an Apple enterprise segment threaten BlackBerry and Microsoft?

Stocks in this article: MSFT AAPL IBM BBRY

By James Dennin for Kapitall.

Earlier this week,  Microsoft (MSFT) CEO Satya Nadella announced a new plan to make the company more agile—one that could include the company's largest ever job cut at more than 5000 workers. 

Nadella feels the company is inefficient, and is changing up the way it develops and tests the code that makes up its software. 

Traditionally, Microsoft has divided its engineers into managers, developers, and testers. Under the the reorganization, developers will test their own code, hopefully cutting costs and letting Microsoft move faster in a mobile, cloud-based world. 

Unfortunately for Microsoft, Apple (AAPL) has been making moves as well into its territory. The Apple enterprise segment recently announced a big new partnership with IBM (IBM) to build and market iPads and other devices to businesses. 

Traditionally a mainstay of the consumer goods market, the move might be an attempt to take advantage of vulnerable BlackBerry (BBRY) and the gap it has left in the enterprise market. 

Still, Microsoft's path toward sustainable growth is by no means easy. Nadella was given the lofty task of reorganizing a large business that showed up late to the mobile game. 

Will Apple be able to move into the enterprise space, which is Microsoft's bread and butter? Use the list below to begin your analysis. 

Click on the interactive chart to view data over time. 



1. Apple Inc. ( AAPL): Designs, manufactures, and markets personal computers, mobile communication and media devices, and portable digital music players, as well as sells related software, services, peripherals, networking solutions, and third-party digital content and applications worldwide. Market cap at $580.30B, most recent closing price at $95.32.


2. BlackBerry Ltd. ( BBRY): Provides wireless communications solutions worldwide and offers BlackBerry wireless communications platform solution. Market cap at $5.5B, most recent closing price at $11.30.


3. International Business Machines Corp. ( IBM): Provides information technology (IT) products and services worldwide. Market cap at $194.23B, most recent closing price at $188.49.


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