(NYSE:MANU) Manchester United Football Club has today announced a multi-season sponsorship agreement with international food brand Nissin to become a Global Partner of Manchester United.
Founded in Osaka, Japan in 1948, Nissin is famous for its instant noodles which were invented by its founder, Momofuku Ando, who developed the convenience food as an answer to food rationing after World War II. As an industry leading food brand, its products are enjoyed by millions and available in over 80 countries around the world with Cup Noodles being its most recognisable product.
With its founder’s philosophy, “food and sports are the wheels to drive health” Nissin is committed to improving the health of the world by driving increased participation in sports, and providing the food to fuel an active lifestyle.
As the biggest football club in the world, Manchester United is the perfect platform to help Nissin build on this association between food and sports and generating awareness on a global scale. In the first year of the partnership the legendary Japanese food brand will produce Nissin and Manchester United branded food products for sale across the globe and will unveil a unique campaign linking the club with its products.Nissin branding will also be visible on stadium perimeter boards at all domestic games at Old Trafford, as well as official Club publications, MUTV and the Club’s official website. Manchester United’s Group Managing Director, Richard Arnold, said: “We are delighted to welcome Nissin into our family of Global Partners. The worldwide demand for its instant noodles is over 105 billion servings per year and Nissin has a long tradition of innovation, challenging the industry with their products and setting a standard that has been emulated the world-over. “Nissin also has a proven record of supporting leading sports organisations, making them a fitting global partner for Manchester United. We look forward to working together.”