This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

ERA Real Estate Debuts New Brand Identity

Stocks in this article: RLGY

MADISON, N.J., July 14, 2014 /PRNewswire/ -- This week, ERA Real Estate, a global real estate franchising leader, will begin to deploy a refreshed image for its 43-year strong brand with the kickoff of a new, contemporary logo and brand identity. The new  ERA logo is the visual representation of a comprehensive brand revitalization that reflects the dynamic enhancements introduced over the last five years to not only fuel growth for the brand and its brokers but to position ERA Real Estate for the future.

ERA Real Estate Debuts New Brand Identity

The new ERA Real Estate logo retains many of the positive equities of the previous brand mark, such as the iconic roof symbol, while infusing a modern and contemporary element that is consistent with the brand today and clearly communicates the upward direction and positive momentum of the brand.

"At a time when the real estate industry has undergone vast changes in the way business is done, ERA Real Estate has kept pace with the industry's rapid evolution. The new visual representation of the brand reflects the journey that has been taken," said Charlie Young, president and CEO of ERA Real Estate. "Today, we welcome prospective home buyers, sellers, brokers and independent sales associates to the new era of ERA Real Estate." 

This week's official launch marks the start of the new imagery being fully integrated into all visual assets across the country and around the world – including building and yard signs, technology and digital platforms –  and most notably, ERA.com's new look and mobile-friendly responsive design, which will be deployed in coming weeks to capitalize on the increasing use of mobile devices to conduct real estate related activities.

Also this week, ERA Real Estate is launching a national consumer and trade advertising campaign that invites real estate professionals and consumers alike to take a fresh look at ERA Real Estate. One of the advertisements show an image of  ERA's new yard sign, accompanied by copy stating that a sign is more than a sign when it reflects progress and possibility and movement in a new direction.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,827.75 +12.81 0.07%
S&P 500 2,072.83 +5.80 0.28%
NASDAQ 4,787.3170 +29.0650 0.61%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs