NEW YORK (TheStreet) -- Jefferies decreased its second-quarter and third-quarter advertising estimates on New York Times (NYT - Get Report) to -6.8% and -5.1%, respectively. The firm set a "hold" rating and a $15 price target.
The firm made a valuation call due to weakness in several key categories and tougher comps.
The stock closed at $14.80 on Thursday.
Must Read: Warren Buffett's 25 Favorite StocksSTOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more. ----------- Separately, TheStreet Ratings team rates NEW YORK TIMES CO as a "buy" with a ratings score of B-. TheStreet Ratings Team has this to say about their recommendation: "We rate NEW YORK TIMES CO (NYT) a BUY. This is driven by multiple strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, good cash flow from operations, expanding profit margins and solid stock price performance. We feel these strengths outweigh the fact that the company has had sub par growth in net income." Highlights from the analysis by TheStreet Ratings Team goes as follows:
- NYT's revenue growth trails the industry average of 14.6%. Since the same quarter one year prior, revenues slightly increased by 2.5%. This growth in revenue does not appear to have trickled down to the company's bottom line, displayed by a decline in earnings per share.
- The debt-to-equity ratio is somewhat low, currently at 0.81, and is less than that of the industry average, implying that there has been a relatively successful effort in the management of debt levels. To add to this, NYT has a quick ratio of 1.64, which demonstrates the ability of the company to cover short-term liquidity needs.
- Net operating cash flow has significantly increased by 94.92% to -$4.44 million when compared to the same quarter last year. In addition, NEW YORK TIMES CO has also vastly surpassed the industry average cash flow growth rate of 5.61%.
- The gross profit margin for NEW YORK TIMES CO is rather high; currently it is at 59.28%. It has increased from the same quarter the previous year. Despite the strong results of the gross profit margin, NYT's net profit margin of 0.44% significantly trails the industry average.
- Compared to its closing price of one year ago, NYT's share price has jumped by 29.53%, exceeding the performance of the broader market during that same time frame. Looking ahead, the stock's sharp rise over the last year has already helped drive it to a level which is relatively expensive compared to the rest of its industry. We feel, however, that other strengths this company displays justify these higher price levels.
- You can view the full analysis from the report here: NYT Ratings Report