Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ:AMZN), today announced several new capabilities to make it easier for developers to build, deploy, and scale mobile applications. Amazon Cognito is a new service that provides simple user identity and data synchronization that lets developers create apps that authenticate users through popular public login providers, and then keep app data such as user preferences and game state synced between devices. The new Amazon Mobile Analytics service allows developers to easily collect and analyze app usage data, up to billions of events per day from millions of users, and delivers usage reports within an hour of data being sent by the app. AWS is also introducing a new unified Mobile Software Development Kit (SDK) that makes it easy for iOS, Android, and Fire OS developers to access the new Amazon Cognito and Amazon Mobile Analytics services as well as popular AWS services like Amazon S3 and Amazon DynamoDB. To get started with AWS Mobile Services, visit http://aws.amazon.com/mobile.
Today, many app developers around the world use the AWS Cloud as infrastructure building blocks for the back-end services that power their mobile applications. Still, these mobile app developers have had to spend valuable time on undifferentiated heavy lifting like connecting apps to storage and database services and integrating core functionality such as authentication, user management, notifications, and usage data analytics. With Amazon Cognito, Amazon Mobile Analytics, and the AWS Mobile SDK, developers are now able to focus more of their energy on what matters, the differentiated functionality of their app that attracts and retains end users.
With AWS Mobile Services, developers can:
- Securely store, manage, and sync user identities and data (Amazon Cognito)
As more and more users utilize the same apps across various devices running different mobile platforms, developers often have to manage multiple user logins to securely store and retrieve data for their users, reconcile different versions of the data as devices go on and offline, and keep data in sync between devices. With Amazon Cognito, developers can incorporate these capabilities into their apps with just a few lines of code. Amazon Cognito lets developers build apps that allow users to start off as unauthenticated guests and then sign in with Amazon, Facebook, or Google. Amazon Cognito manages the complexity of keeping app data in sync on all devices associated with a user identity. Developers can also use Amazon Cognito’s client SDK to create a local data store, which caches user data on the device so that apps can keep working the same way regardless of whether the device is on or offline. Additionally, Amazon Cognito makes it simple to implement AWS security best practices (such as not embedding AWS credentials into source code) by providing a set of temporary, limited-privilege AWS credentials that developers can use to access AWS services such as Amazon Mobile Analytics, Amazon SNS, Amazon S3, or Amazon DynamoDB from their mobile app. Developers receive 10 GB of storage for synced data and one million sync operations per month for free for up to 12 months with the AWS Free Tier.
- Quickly access and understand app usage data (Amazon Mobile Analytics)
- Easily connect apps to AWS services (AWS Mobile SDK)
- Send notifications, updates, and promotions across platforms (Amazon SNS)
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