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TheStreet Open House

RetailMeNot's 2nd Mobile App Anniversary Sets The Stage For Future Innovations

AUSTIN, Texas, July 10, 2014 /PRNewswire/ -- RetailMeNot, Inc. (NASDAQ: SALE), which operates the world's largest marketplace for digital offers, today announced a series of milestones to mark the two-year anniversary of launching its free RetailMeNot app ( www.retailmenot.com/mobile) for both iPhone and Android devices.

RetailMeNot, Inc. logo

The company's apps continue to experience significant success and reach new heights:

  • Since launch, consumers have downloaded the company's apps approximately 18.5 million times.
  • Building on its location-enabled technology, the RetailMeNot app's geo-fencing abilities has been expanded beyond malls to provide consumers relevant offers at nearly 15 thousand locations, including shopping centers, outlet malls, airports, universities and event centers around the United States.
  • Since the launch of geo-targeted offers within the RetailMeNot app in 2012, more than 65% of users have opted-in to receive location-aware deals.
  • In twelve months ending June 30, 2014, RetailMeNot app users saved their favorite offer 29 million times. 
  • RetailMeNot app users also "favorited" their preferred retailers more than 73 million times on the app.
  • In twelve months ending June 30, 2014, the company's apps experienced nearly 450 million sessions.

Consumers Embrace RetailMeNot's App

RetailMeNot is expanding beyond its initial heritage as a coupon website that has facilitated billions in sales online for its retail partners, and continues to grow its consumer value proposition by providing users with more relevant digital offers though e-commerce and in-store channels.  Beyond coupons offered to a mass audience, the company is expanding to include personalized offer delivery based on a user's favorite stores. 

Additionally, the RetailMeNot app continues to be a top 10 free lifestyle app in the Apple iTunes App Store

Retailers Value RetailMeNot App's Results

Retailers have equally grown to appreciate the value of RetailMeNot's mobile platform.  In addition to delivering users more targeted purchase incentives, geographic and location-aware promotions via the RetailMeNot app are helping retailers reach the right consumer with the right offer on any device, anywhere in the United States.  In addition, the second quarter of 2014 also proved to be a record quarter for RetailMeNot revenue generated from in-store sales.

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